PublicationsDecember 14, 1989

News Interest Index

Report Summary Only 28% of Americans are paying close attention to the sweeping political changes taking place in Eastern and Central Europe. This represents a significant fall off in public interest in this story since November, when the Times Mirror News Interest Index found 50% following very closely the breaking news about the opening of […]

PublicationsNovember 15, 1989

The People & the Press – Survey V

Section I:  Public Attitudes Toward the Press Section II:  The Press and Leadership Groups View the Press Section III:  The Press and Government Section IV:  The Press and Questions of Ethics Section V:  Press Ownership Section VI:   News Emphasis on Entertainment and the Loss of Audience Section VII:  Media Usage

PublicationsNovember 1, 1989

News Interest Index

Report Summary Two momentous news stories engaged the attention of a majority of the American public over the past four weeks. Nearly three in four Americans (73%) followed very closely news about the destruction caused by the San Francisco earthquake while half the public (50%) followed closely the recent news about the opening of the […]

PublicationsOctober 12, 1989

Hurrican Hugo Tops NII

Report Summary Two stories over the past four weeks are distinguished by how much and how little attention Americans paid to them. Reports of the amount of destruction caused by Hurricane Hugo were very closely followed by 60% of Americans, making it the third most closely followed story out of the 71 tracked by the […]

PublicationsSeptember 11, 1989

News Interest Index

Report Summary News about the drug wars, international and domestic, dominated the American consciousness in September in a way that no other issue did. There was extensive public attentiveness, significant public understanding, and few complaints about the amount of press coverage devoted to the story:

PublicationsAugust 1, 1989

News Interest Index

Report Summary News about the crash of a United Airlines DC-10 in Iowa, and the American hostages in the Mideast, were the only stories followed very closely by large percentages of Americans in early August. The Sioux City air disaster and the murder of Marine Lt. Col. Higgins and related Mideast events, were closely followed […]

PublicationsJuly 12, 1989

Political Upheavel in China

Report Summary China, abortion, and the flag were the stories that dominated the consciousness of Americans in early July. Each was followed very closely by nearly half of all American adults – a level of response that places these stories in the top quintile of all stories Times Mirror has tracked. Although all three stories […]

PublicationsMay 1, 1989

News Interest Index

Report Summary The Alaska oil spill was the story that attracted the most public attention in early May. Nearly nine in ten Americans (89%) were following news coverage of the Alaskan oil spill very or fairly closely. A majority (52%) were following very closely, and a plurality (36%) chose it as the news story they […]

PublicationsMarch 1, 1989

The People, the Press & Politics: Public Opinion About Economic Issues

Report Summary Public perceptions and priorities are changing as the new administration begins its effort to deal with the nation’s economic problems. This new Times Mirror survey identifies five important elements of public opinion that have significant implications for economic policy alternatives. These trends and dispositions emerge from an analysis of the findings of 2000 […]