June 26, 2014

The Pew Research Center’s Political Typology looks beyond “Red vs. Blue” in American politics, sorting voters into cohesive groups, based on their attitudes and values – not their partisan labels.

Use this tool to compare the groups on key topics: U.S. & Economy, Politics & Elections, Government & Economic Policy, Foreign Policy & Security, Domestic Policy and Religion & Society. You can also compare the groups by their demographics.

View the 2017 Political Typology

Business Conservatives

Business Conservatives are traditional small-government Republicans. Overwhelming percentages think that government is almost always wasteful and it does too much better left to businesses and individuals. Business Conservatives differ from Steadfast Conservatives in their strong support for Wall Street and business more generally. Most think that immigrants strengthen the country and take a positive view of U.S. global involvement. They are less socially conservative than Steadfast Conservatives.

  • Key Issues
  • Business Conservatives
  • General Public
It is not the responsibility of the federal government to make sure all Americans have health care coverage
Government is doing too many things better left to businesses and individuals
The government today can’t afford to do much more to help the needy
Government is almost always wasteful and inefficient
Business corporations make too much profit

Social Characteristics

  • Business Conservatives are more likely than other typology groups to identify as “libertarians,” though just 27% say that term describes them well.
  • They have favorable impressions of several possible GOP candidates in 2016, but they are most favorable toward Rep. Paul Ryan (79% favorable).
  • Most affluent typology group – 45% have family incomes of $75,000 or more; 28% have incomes of at least $100,000.
  • Most Business Conservatives live in the suburbs (54%).
  • Two-thirds (68%) have investments in the stock market and 57% say they are interested in business and finance – both figures are highest among typology groups.
Ideological Placement

Distribution of Business Conservatives and the overall public on a 10-item scale of political values. Learn more about the scale.

Business Conservatives make up of the population