October 25, 1996

Clinton Unites Dems, Gains Working Class Independents


The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements — party affiliation, political participation, and personal values and attitudes — and using the statistical technique called “cluster analysis.” The new typology developed in 1995 is built on the same foundation, with minor modifications.

Nine values and attitudes were measured, including attitudes toward government, environmentalism, business, social welfare, social policy issues, religion, race relations, the military, and feelings of political alienation.

The analysis segmented the American public into ten groups — three Republican, four Democrat, and three in between:

The Divided Right

The Detached Center

The “Not So” Left