Oct. 10, 2000

Presidential Debate Clouds Voters’ Choice

Introduction and Summary Al Gore’s personality may be costing him votes. Although a plurality of voters believe he won the first presidential debate, he has lost his small September lead over George W. Bush. As the race has narrowed, an increasing number of voters who oppose the vice president say they dislike his personality. On […]

Jul. 13, 2000

Voter Turnout May Slip Again

Introduction and Summary Americans are more satisfied with their choice of presidential candidates this year than in 1996 and 1992, and they are, if anything, less critical of the way the campaigns are being conducted and covered by the news media than they were at comparable points in those elections. Yet voters are more disengaged […]

May. 11, 2000

Voter Preferences Vacillate

Introduction and Summary George W. Bush has repaired some of the damage he endured during the Republican primaries, and is now running dead-even with Al Gore. Since mid-March, Bush has regained substantial support among men and recovered modestly among independents. More voters now than six weeks ago support the Texas governor because of his stand […]

Mar. 23, 2000

Bush Pays Price for Primary Victory

Introduction and Summary The presidential primary season may prove to be a decisive factor in Campaign 2000, not only for who won, but for the way the winners emerged from the process in the eyes of the voters. Al Gore was clearly helped, and George W. Bush was just as clearly hurt. The vice president […]

Jan. 19, 2000

Gore Gains, Bradley Looks More Liberal

Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]

Dec. 16, 1999

Campaign Incidents Have Little Punch

Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]

Dec. 10, 1999

Independents Drive New Hampshire Poll Shifts

Also: The Civilian-Military Gap Flap

Nov. 11, 1999

Retro-Politics

Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

Oct. 18, 1999

Candidate Qualities May Trump Issues in 2000

Introduction and Summary Even though Americans say that issues matter most, candidates’ personal qualities may be decisive in a campaign without dominant issues. Voters make fine distinctions, however, about what they want to know about candidates personally. Americans strongly reject press inquiry into most avenues of candidates’ private lives, yet at the same time place […]

Jul. 22, 1999

Third Party Chances Limited

Introduction and Summary The prospects for a third party presidential candidate appear dim. Americans are reasonably satisfied with the existing field of candidates for the 2000 presidential election, and overwhelming numbers say they would not consider voting for outsiders Jesse Ventura or Ross Perot. Three-in-four people say they would be satisfied with a contest between […]

Jun. 16, 1999

It’s Still Too Early for the Voters

Introduction and Summary The early presidential primary season may have front-loaded candidate announcements, political advertising and the media roadshow, but it’s all background noise to the average American voter. Nearly two-thirds of the public is paying little or no attention to the 2000 election, and knowledge of the presidential candidates and opinions about them are […]

May. 20, 1999

Bradley Boxes Out Political Center

Introduction and Summary Bill Bradley is the man in the middle when it comes to voter perceptions. Americans describe the former New Jersey senator as a political moderate far more frequently than they do any other presidential candidate. On average, voters who know Bradley rate his ideology as virtually identical to their own. But, despite […]

Nov. 1, 1998

Democrats Erase GOP Congressional Lead

Introduction and Summary A nationwide Pew Research Center survey finds voting intentions shifting significantly in favor of Democratic congressional candidates going into the final days of the 1998 midterm election campaign. For the first time this fall, the new survey shows likely voters equally divided between the two parties.1 In three previous surveys since late […]

Oct. 21, 1998

GOP Congressional Lead Not Undercut by Backlash

Introduction and Summary The House of Representatives’ decision to hold impeachment hearings has not significantly eroded support for Republicans. Despite a public backlash against proceeding with the inquiry, Republican congressional candidates continue to hold a small lead over Democrats among likely voters nationwide. Further, the Pew Research Center’s latest survey includes an oversample of voters […]

Sep. 10, 1998

GOP Image Improves, But Congressional Race Remains Close

Introduction and Summary American voters divided their support for Republican and Democratic congressional candidates nearly equally in the weeks between President Clinton’s televised admission that he had an improper relationship with Monica Lewinsky and news of Independent Counsel Kenneth Starr’s report to Congress on the matter. But with two months to go until the midterm […]

Sep. 13, 1996

Solid Clinton Lead, Small Gain for Congressional Democrats

Introduction and Summary As the fall campaign begins, Bill Clinton holds a solid lead over challengers Bob Dole and Ross Perot. But the race for control of Congress remains close. While the Democrats have gained some ground on the GOP over the course of the summer, American voters have a more positive view of incumbents […]

Aug. 2, 1996

A Dull Campaign, Clinton Will Win Say More than 70% of Voters

Introduction and Summary An overwhelming majority of Americans (73%) think the presidential campaign is dull so far. Almost as many (71%) believe that President Clinton will defeat expected Republican challenger Bob Dole next November. The former Senate majority leader is widely criticized for the job he is doing as he attempts to convince people to […]

Feb. 13, 1996

Volatility Still to Come in New Hampshire

Also: The Big Poll That Didn’t

Feb. 2, 1996

New Hampshire Voters Fault Candidates, Media And TV Ads

Introduction and Summary New Hampshire voters are not very happy these days. Fully 71% are dissatisfied with conditions in the country. Like American voters elsewhere, large majorities are worried about meeting their financial obligations in the future, even though the condition of the economy is not as dominant an issue in the state as it […]

Nov. 14, 1995

Energized Democrats Backing Clinton

Introduction and Summary Anxiety may replace anger as the dominant voter emotion in 1996. A major national survey finds significantly more Americans than 18 months ago worried about affording major expenses such as health care costs, college tuition, retirement funds and housing costs. Voter anxiety has increased across the political spectrum and appears to be […]