Dec. 16, 1999

Campaign Incidents Have Little Punch

Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]

Dec. 10, 1999

Independents Drive New Hampshire Poll Shifts

Also: The Civilian-Military Gap Flap

Nov. 11, 1999

Retro-Politics

Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

Oct. 18, 1999

Candidate Qualities May Trump Issues in 2000

Introduction and Summary Even though Americans say that issues matter most, candidates’ personal qualities may be decisive in a campaign without dominant issues. Voters make fine distinctions, however, about what they want to know about candidates personally. Americans strongly reject press inquiry into most avenues of candidates’ private lives, yet at the same time place […]

Jul. 22, 1999

Third Party Chances Limited

Introduction and Summary The prospects for a third party presidential candidate appear dim. Americans are reasonably satisfied with the existing field of candidates for the 2000 presidential election, and overwhelming numbers say they would not consider voting for outsiders Jesse Ventura or Ross Perot. Three-in-four people say they would be satisfied with a contest between […]

Jun. 16, 1999

It’s Still Too Early for the Voters

Introduction and Summary The early presidential primary season may have front-loaded candidate announcements, political advertising and the media roadshow, but it’s all background noise to the average American voter. Nearly two-thirds of the public is paying little or no attention to the 2000 election, and knowledge of the presidential candidates and opinions about them are […]

May. 20, 1999

Bradley Boxes Out Political Center

Introduction and Summary Bill Bradley is the man in the middle when it comes to voter perceptions. Americans describe the former New Jersey senator as a political moderate far more frequently than they do any other presidential candidate. On average, voters who know Bradley rate his ideology as virtually identical to their own. But, despite […]