Nov. 7, 2012

A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys

As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare […]

Aug. 3, 2012

Party Affiliation and Election Polls

In every campaign cycle, pollwatchers pay close attention to the details of every election survey. And well they should. But focusing on the partisan balance of surveys is, in almost every circumstance, the wrong place to look. The latest Pew Research Center survey conducted July 16-26 among 1,956 registered voters nationwide found 51% supporting Barack […]

May. 15, 2012

Assessing the Representativeness of Public Opinion Surveys

For decades survey research has provided trusted data about political attitudes and voting behavior, the economy, health, education, demography and many other topics. But political and media surveys are facing significant challenges as a consequence of societal and technological changes. It has become increasingly difficult to contact potential respondents and to persuade them to […]