Research Methodology

Calling Cell Phones In ’08 Pre-Election Polls

Bush and Public Opinion

Overview: Bush and Public Opinion As George W. Bush prepares to leave the White House, the United States is in many ways dramatically different from when he took the oath of office in 2001. His first few months as president were largely unremarkable, despite the contentious 2000 election. But the horrific terror attacks of Sept. [...]

What a Year! People-Press Poll Reports in 2008

Poll Power

Cell Phones and the 2008 Vote: An Update

Cell Phones and the 2008 Vote: An Update

Research Roundup: Latest Findings on Cell Phones and Polling

A ‘Brute Force’ Estimation of the Residence Rate for Undetermined Telephone Numbers in an RDD Survey

The Impact Of “Cell-Onlys” On Public Opinion Polling

Summary of Findings The proportion of Americans who rely solely on a cell phone for their telephone service continues to grow, as does the share who still have a landline phone but do most of their calling on their cell phone. With these changes, there is an increased concern that polls conducted only on landline [...]

Getting It Wrong

The failure of the New Hampshire pre-election surveys to mirror the outcome of the Democratic race is one of the most significant miscues in modern polling history. All the published polls, including those that surveyed through Monday, had Sen. Barack Obama comfortably ahead with an average margin of more than 8 percent. These same polls [...]