Oct. 1, 2002

Why The Generic Ballot Test?

Throughout the election season, the Pew Research Center and other major polling organizations report a measure that political insiders sometimes call “the generic ballot.” This measure is the percentage of voters in national surveys who say they intend to vote for either the Republican or the Democratic candidate for the U.S. House of Representatives in […]

Sep. 29, 2002

Simply Put, The Public’s View Can’t Be Put Simply

by Andrew Kohut in The Washington Post