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	<title>Pew Research Center for the People and the Press &#187; News Media Sectors</title>
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		<title>One-in-Ten &#8216;Dual-Screened&#8217; the Presidential Debate</title>
		<link>http://www.people-press.org/2012/10/11/one-in-ten-dual-screened-the-presidential-debate/</link>
		<comments>http://www.people-press.org/2012/10/11/one-in-ten-dual-screened-the-presidential-debate/#comments</comments>
		<pubDate>Thu, 11 Oct 2012 15:50:04 +0000</pubDate>
		<dc:creator>Pew Research Center for the People and the Press</dc:creator>
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		<guid isPermaLink="false">http://www.people-press.org/?p=20046739</guid>
		<description><![CDATA[Overview The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the [...]]]></description>
				<content:encoded><![CDATA[<h2>Overview</h2>
<p><a href="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-1.png"><img class="alignright size-full wp-image-20046742" title="10-11-12 Debate Media #1" src="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-1.png" alt="" width="293" height="332" /></a>The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the same time as following television coverage. Another 3% say they followed the debate live exclusively online.</p>
<p>The post-debate survey by the Pew Research Center for the People &amp; the Press, conducted Oct. 4-7 among 1,006 adults, finds younger Americans are especially likely to be “dual-screeners,” following the debate live on both television and a computer or mobile device.</p>
<p><a href="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-2.png"><img class="alignright size-full wp-image-20046743" title="10-11-12 Debate Media #2" src="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-2.png" alt="" width="409" height="370" /></a>Overall, 32% of those younger than 40 say they followed the debate live online, including 22% who followed it both on television and online, and 10% who followed exclusively on a computer or mobile device. Those 40-to-64 are less likely to have followed live online (11%); just 1% followed only online, while 10% followed online as well as on television. Very few Americans 65 and older followed the debate live online (2%) and none followed live coverage exclusively on a computer or mobile device.</p>
<h3>Sharing Debate Reactions Online</h3>
<p><a href="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-3.png"><img class="alignright size-full wp-image-20046744" title="10-11-12 Debate Media #3" src="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-3.png" alt="" width="293" height="273" /></a>While Twitter and Facebook provide an outlet for a range of debate reactions, only a small share of Americans are actively participating in these conversations. Only about a third of those who followed the debate in real time online – representing 5% of the overall debate audience– say they shared their own reactions to the debate online. This includes 8% of live debate watchers younger than 40 and 5% of those 40-to-65. No real-time debate watchers 65 and older reported sharing their reactions online while the debate was going.</p>
<h3>Television Top Source for Debate Coverage</h3>
<p><a href="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-4.png"><img class="alignright size-full wp-image-20046745" title="10-11-12 Debate Media #4" src="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-4.png" alt="" width="294" height="212" /></a>Overall, 83% of Americans followed any coverage of the first presidential debate either live or after the debate had already occurred. As with live coverage, television is the dominant source, outpacing other traditional sources, such as newspapers and radio, as well as online sources and social networking sites.</p>
<p>Seven-in-ten Americans (70%) followed debate coverage on television, more than twice the percentage that turned to any other single source. About as many say they followed any debate coverage in newspapers (32%) as online or on a mobile device, such as a cell phone or tablet computer (29%). In addition, 22% say they got debate coverage from social networking sites like Facebook or Twitter. About the same percentage (24%) followed debate coverage on the radio.</p>
<h3>Digital vs. Traditional Sources of Debate Coverage</h3>
<p>About a third (36%) of Americans got any debate coverage online or from social networking sites; far more (78%) say they got coverage <a href="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-5.png"><img class="alignright size-full wp-image-20046746" title="10-11-12 Debate Media #5" src="http://www.people-press.org/files/2012/10/10-11-12-Debate-Media-5.png" alt="" width="294" height="248" /></a>from traditional sources, including television, newspapers, or radio. Among those younger than 40, however, the gap is narrower: about half (51%) followed coverage online or on social networking sites, compared with 70% who followed coverage either on television, the radio, or in newspapers. About a third (35%) of those 40-to-64 say they followed debate coverage online or on social networks, compared with 81% who got any coverage through television, newspapers, or the radio. Just 15% of those 65 and older followed the debate digitally; 80% say they turned to traditional sources for debate coverage.</p>
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		<title>In Changing News Landscape, Even Television is Vulnerable</title>
		<link>http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/</link>
		<comments>http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/#comments</comments>
		<pubDate>Thu, 27 Sep 2012 17:54:36 +0000</pubDate>
		<dc:creator>Pew Research Center for the People and the Press</dc:creator>
				<category><![CDATA[Featured Report]]></category>
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		<guid isPermaLink="false">http://www.people-press.org/?p=20046393</guid>
		<description><![CDATA[Overview The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers. But there are now signs that television news – which so far has held onto its audience through the rise of the internet – also is increasingly vulnerable, as it may be losing its [...]]]></description>
				<content:encoded><![CDATA[<h2>Overview</h2>
<p>The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers. But there are now signs that television news – which so far has held onto its audience through the rise of the internet – also is increasingly vulnerable, as it may be losing its hold on the next generation of news consumers.</p>
<p><a href="http://www.people-press.org/files/2012/09/9-27-12-1.png"><img class="alignright size-full wp-image-20046397" title="9-27-12 #1" src="http://www.people-press.org/files/2012/09/9-27-12-1.png" alt="" width="295" height="435" /></a>Online and digital news consumption, meanwhile, continues to increase, with many more people now getting news on cell phones, tablets or other mobile platforms. And perhaps the most dramatic change in the news environment has been the rise of social networking sites. The percentage of Americans saying they saw news or news headlines on a social networking site yesterday has doubled – from 9% to 19% – since 2010. Among adults younger than age 30, as many saw news on a social networking site the previous day (33%) as saw any television news (34%), with just 13% having read a newspaper either in print or digital form.</p>
<p>These are among the principal findings of the Pew Research Center’s biennial news consumption survey, which has tracked patterns in news use for nearly two decades. The latest survey was conducted May 9-June 3, 2012, among 3,003 adults. For more on the growth of mobile technology, see the Pew Research Center&#8217;s Project for Excellence in Journalism report: &#8220;<a href="http://www.journalism.org/analysis_report/future_mobile_news"><em>The Explosion in Mobile Audiences and a Close Look at what it Means for News,</em></a>&#8221; released Oct. 1, 2012.</p>
<p>The proportion of Americans who read news on a printed page – in newspapers and magazines – continues to decline, even as online readership has offset some of these losses. Just 23% say they read a print newspaper yesterday, down only slightly since 2010 (26%), but off by about half since 2000 (47%).</p>
<p>The decline of print on paper spans beyond just newspapers. The proportion reading a magazine in print yesterday has declined over the same period (26% in 2000, 18% today). And as email, text messaging and social networking become dominant forms of communication, the percentage saying they wrote or received a personal letter the previous day also has fallen, from 20% in 2006 to 12% currently. There has been no decrease in recent years in the percentage reading a book on a typical day, but a growing share is now reading through an electronic or audio device.</p>
<p><a href="http://www.people-press.org/files/2012/09/9-27-12-2.png"><img class="alignright size-full wp-image-20046398" title="9-27-12 #2" src="http://www.people-press.org/files/2012/09/9-27-12-2.png" alt="" width="295" height="220" /></a>While print sources have suffered readership losses in recent years, television news viewership has remained more stable. Currently, 55% say they watched the news or a news program on television yesterday, little changed from recent years. But there are signs this may also change. Only about a third (34%) of those younger than 30 say they watched TV news yesterday; in 2006, nearly half of young people (49%) said they watched TV news the prior day. Among older age groups, the percentages saying they watched TV yesterday has not changed significantly over this period.</p>
<p>The changing demographics of the TV news audience are particularly noticeable in the <a href="http://www.people-press.org/files/2012/09/9-27-12-3.png"><img class="alignright size-full wp-image-20046399" title="9-27-12 #3" src="http://www.people-press.org/files/2012/09/9-27-12-3.png" alt="" width="408" height="345" /></a>audiences for local and cable news. The overall share of Americans saying they regularly watch local television news has slipped from 54% in 2006 to 48% today – and in that regard it remains one of the news sources with the broadest reach. But the number of 18-to-29 year-olds regularly watching local news has fallen from 42% in 2006 to 28% today.</p>
<p>Over this same period, the regular audience for cable news also has aged. In 2006 and 2008, there were only modest age differences in regular cable news viewership. But in the current survey, more than twice as many of those 65 and older as those younger than 30 say they regularly watch cable news (51% vs. 23%).</p>
<h3><a href="http://www.people-press.org/files/2012/09/9-27-12-4.png"><img class="alignright size-full wp-image-20046400" title="9-27-12 #4" src="http://www.people-press.org/files/2012/09/9-27-12-4.png" alt="" width="294" height="363" /></a>CNN’s Losses Continue</h3>
<p>Among individual cable news outlets, CNN’s regular audience has declined since 2008. Four years ago, nearly a quarter of Americans (24%) said they regularly watched CNN; that has fallen to 16% in the new survey.</p>
<p>Regular viewership for both Fox News and MSNBC has not changed much in recent years.<br />
About one-in-five Americans (21%) say they regularly watch Fox News, while about half as many (11%) say they regularly watch MSNBC.</p>
<h3>Print on Paper: Going, Going …</h3>
<p>While Americans enjoy reading as much as ever – 51% say they enjoy reading a lot, little changed over the past two decades – a declining proportion gets news or reads other material on paper on a typical day. And there is new evidence in the survey of a shift in reading to electronic platforms.</p>
<p><a href="http://www.people-press.org/files/2012/09/9-27-12-5.png"><img class="alignright size-full wp-image-20046401" title="9-27-12 #5" src="http://www.people-press.org/files/2012/09/9-27-12-5.png" alt="" width="294" height="246" /></a>In the new survey, only 29% say they read a newspaper yesterday, with just 23% reading a print newspaper. Over the past decade, the percentage reading a print newspaper has fallen by 18 points (from 41% to 23%). Somewhat more (38%) say they regularly read a daily newspaper, although this percentage also has declined, from 54% in 2004. Figures for newspaper readership may not include some people who read newspaper content on sites that aggregate news content, such as Google News or Yahoo News.</p>
<p>Over the past decade, there have been smaller declines in the percentages of Americans reading a magazine or book in print (six points and four points, respectively) than for newspapers.</p>
<p><a href="http://www.people-press.org/files/2012/09/9-27-12-6.png"><img class="alignright size-full wp-image-20046402" title="9-27-12 #6" src="http://www.people-press.org/files/2012/09/9-27-12-6.png" alt="" width="295" height="277" /></a>Just as online newspaper readers make up an ever-greater share of all newspaper readers, so too are more magazine readers and book readers abandoning the printed page for tablets, digital books and other devices. In the current survey, 9% of those who said they read a magazine yesterday, and 20% who read a book, read them in a non-print format.</p>
<p>And substantial percentages of the regular readers of leading newspapers now read them digitally. Currently, 55% of regular New York Times readers say they read the paper mostly on a computer or mobile device, as do 48% of regular USA Today and 44% of Wall Street Journal readers.</p>
<p>By contrast, most readers of such magazines as Harpers, the Atlantic and the New Yorker still read them in print. But even for these magazines, nearly a quarter of regular readers (23%) say they read them mostly on a computer or digital device.</p>
<h3>Online News: More Mobile, More Social</h3>
<p><a href="http://www.people-press.org/files/2012/09/9-27-12-7.png"><img class="alignright size-full wp-image-20046403" title="9-27-12 #7" src="http://www.people-press.org/files/2012/09/9-27-12-7.png" alt="" width="295" height="273" /></a>While traditional news platforms have lost audience, online news consumption has been undergoing major changes as well. Nearly one-in-five Americans (17%) say they got news yesterday on a mobile device yesterday, with the vast majority of these people (78%) getting news on their cell phone. Among smartphone owners, nearly a third (31%) got news yesterday on a mobile device.</p>
<p>The second major trend in online news consumption is the rise of news on social networks. Today, 19% of the public says they saw news or <a href="http://www.people-press.org/files/2012/09/9-27-12-8.png"><img class="alignright size-full wp-image-20046404" title="9-27-12 #8" src="http://www.people-press.org/files/2012/09/9-27-12-8.png" alt="" width="410" height="481" /></a>news headlines on social networking sites yesterday, up from 9% two years ago. And the percentage regularly getting news or news headlines on these sites has nearly tripled, from 7% to 20%.</p>
<p>In part, this is a byproduct of the explosive growth in social networking. In the current survey, 41% of all adults, including 47% of online adults, say they used Facebook or another social networking site yesterday. (For more on social networking, see surveys conducted by the <a href="http://pewinternet.org/">Pew Internet &amp; American Life Project</a>.)</p>
<p>On top of the increase in social network use, the poll finds that news is also more prevalent on social networking sites. The share of users who saw news there yesterday nearly doubled from 19% to 36% between 2010 and 2012.</p>
<p>The increasing use of these sites for news has not just occurred among young people. In fact, those in their 30s are nearly as likely as those 18 to 24 to say they saw news or news headlines on Facebook or another social networking site yesterday (30% vs. 34%). And about a quarter of adults in their 40s (23%) saw news yesterday on social networks, up from just 8% in 2010.</p>
<p>The two trends in online news consumption – growing numbers getting news via mobile devices and the increasing use of social networks – are complementary. Overall, 55% of Americans access the internet on a mobile device, such as a cell phone or tablet; among this group, 30% say they saw news on social networking sites yesterday. That compares with just 9% of Americans who are online but do not access the internet on a mobile device.</p>
<h3>Getting News on Twitter</h3>
<p><a href="http://www.people-press.org/files/2012/09/9-27-12-9.png"><img class="alignright size-full wp-image-20046405" title="9-27-12 #9" src="http://www.people-press.org/files/2012/09/9-27-12-9.png" alt="" width="294" height="281" /></a>While news gathering is very common among Twitter users, the overall reach is limited because the audience remains relatively small. About one-in-ten Americans (13%) ever use Twitter or read Twitter messages. By comparison, more than half (54%) ever use other social networking sites, such as Facebook, Google Plus or LinkedIn.</p>
<p>As a result, far fewer people get news on Twitter than on other social networking sites. Just 11% ever see news on Twitter, while 3% got news there yesterday. Nearly half of adults (47%) ever get news on Facebook and other social networking sites and 19% got news on one or more of those sites yesterday.</p>
<p>Nonetheless, Twitter users are increasingly getting news on the site and sharing news stories with others. Overall, 83% of Twitter users ever see news on Twitter and 26% saw news there yesterday; both percentages are up considerably from two years ago. And most Twitter users (59%) tweet or retweet news headlines on Twitter. About the same percentage of users of Facebook and other social networks (61%) use those sites for sharing news or news headlines.</p>
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		<title>Eight-in-Ten Following Olympics on TV or Digitally</title>
		<link>http://www.people-press.org/2012/08/06/eight-in-ten-following-olympics-on-tv-or-digitally/</link>
		<comments>http://www.people-press.org/2012/08/06/eight-in-ten-following-olympics-on-tv-or-digitally/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 19:42:53 +0000</pubDate>
		<dc:creator>Pew Research Center for the People and the Press</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Survey Reports]]></category>

		<guid isPermaLink="false">http://www.people-press.org/?p=20045433</guid>
		<description><![CDATA[Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have [...]]]></description>
				<content:encoded><![CDATA[<h2>Overview</h2>
<p><a href="http://www.people-press.org/files/2012/08/8-6-12-1.png"><img class="alignright size-full wp-image-20045436" title="8-6-12 #1" src="http://www.people-press.org/files/2012/08/8-6-12-1.png" alt="" width="294" height="212" /></a>Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks.</p>
<p>Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have watched online or digitally and 12% report they have followed Olympic coverage on social networking sites like Facebook <a href="http://www.people-press.org/files/2012/08/8-6-12-2.png"><img class="alignright size-full wp-image-20045437" title="8-6-12 #2" src="http://www.people-press.org/files/2012/08/8-6-12-2.png" alt="" width="190" height="434" /></a>or Twitter. Most Olympic followers (68%) say they are watching events in the evening after they have already occurred. At the same time, almost a quarter (23%) say they are watching live during the day.</p>
<p>The latest national survey by the Pew Research Center for the People &amp; the Press and the Pew Internet &amp; American Life Project, conducted August 2-5, 2012 among 1,005 adults, finds that NBC’s coverage of the Olympics receives high marks from the public. Overall, 76% of Olympic watchers describe the coverage as excellent (29%) or good (47%); 18% describe it as only fair (13%) or poor (5%).</p>
<p>Although there has been criticism of NBC’s coverage expressed online on social media sites like Twitter, the coverage is rated about equally well by those who are watching online and following on social networks (70% excellent/good) and those watching on television (77%). There is also little difference in the ratings given by those watching events live (85% excellent/good) and those watching in the evening after the events have occurred (75%).</p>
<p><a href="http://www.people-press.org/files/2012/08/8-6-12-3.png"><img class="alignright size-full wp-image-20045438" title="8-6-12 #3" src="http://www.people-press.org/files/2012/08/8-6-12-3.png" alt="" width="295" height="388" /></a>Young people under the age of 30 are much more likely to have followed Olympic coverage on social networking sites than are older Americans. About three-in-ten (31%) of those ages 18-29 have followed coverage on social networking sites like Facebook or Twitter, compared with 11% of those 30-49, 6% of those 50-64, and just 2% of those 65 and older.</p>
<p>Following Olympic coverage online and on social networks appears to be a supplement rather than a replacement for television viewing. Among those following the Olympics online or on social networks, most (79%) say they are also watching Olympic coverage on television.</p>
<p>The poll finds that those following coverage online or on social networks are no more likely to say they are watching events live than those watching Olympic coverage on television.</p>
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		<title>Internet Gains on Television as Public’s Main News Source</title>
		<link>http://www.people-press.org/2011/01/04/internet-gains-on-television-as-publics-main-news-source/</link>
		<comments>http://www.people-press.org/2011/01/04/internet-gains-on-television-as-publics-main-news-source/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 20:19:50 +0000</pubDate>
		<dc:creator>Pew Research Center for the People and the Press</dc:creator>
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		<category><![CDATA[Survey Reports]]></category>

		<guid isPermaLink="false">http://people-press.organization/?p=689</guid>
		<description><![CDATA[Overview The internet is slowly closing in on television as Americans’ main source of national and international news. Currently, 41% say they get most of their news about national and international news from the internet, which is little changed over the past two years but up 17 points since 2007. Television remains the most widely [...]]]></description>
				<content:encoded><![CDATA[<h2>Overview</h2>
<p><img class="alignright" src="/people-press/files/legacy/689-1.png" alt="" width="290" height="414" />The internet is slowly closing in on television as Americans’ main source of national and international news. Currently, 41% say they get most of their news about national and international news from the internet, which is little changed over the past two years but up 17 points since 2007. Television remains the most widely used source for national and international news – 66% of Americans say it is their main source of news – but that is down from 74% three years ago and 82% as recently as 2002.</p>
<p>The national survey by the Pew Research Center for the People &amp; the Press, conducted Dec. 1-5, 2010 among 1,500 adults reached on cell phones and landlines, finds that more people continue to cite the internet than newspapers as their main source of news, reflecting both the growth of the internet, and the gradual decline in newspaper readership (from 34% in 2007 to 31% now). The proportion citing radio as their main source of national and international news has remained relatively stable in recent years; currently, 16% say it is their main source.</p>
<p>An analysis of how different generations are getting their news suggests that these trends are likely to continue. In 2010, for the first time, the internet has surpassed television as the main source of national and international news for people younger than 30. Since 2007, the number of 18 to 29 year olds citing the internet as their main source has nearly doubled, from 34% to 65%. Over this period, the number of young people citing television as their main news source has dropped from 68% to 52%.</p>
<p>Among those 30 to 49, the internet is on track to equal, or perhaps surpass, television as the main source of national and international news within the next few years. Currently, 48% say the internet is their main source – up 16 points from 2007 – and 63% cite television – down eight points.</p>
<p><img src="/people-press/files/legacy/689-2.png" alt="" width="616" height="700" /></p>
<p>The internet also has grown as a news source for people ages 50 to 64; currently 34% say the internet is their main source of national and international news, nearly equal to the number who cite newspapers (38%), though still far below television (71%). There has been relatively little change in the how people age 65 and older get their news. The internet has risen to 14% from 5% in 2007, but is still far behind newspapers (47%) and television (79%) as a main source.</p>
<p><img class="alignright" src="/people-press/files/legacy/689-3.png" alt="" width="290" height="589" />The decline in the share of Americans who cite television as their main source of national and international news crosses all age groups. Over the past three years, the number saying TV is their main source has fallen 16 points among 18-29 year-olds, eight points among those 30 to 49, and six points among those age 50 and older.</p>
<h3>TV News Still Dominates Among Less Educated</h3>
<p>College graduates are about as likely to get most of their national and international news from the internet (51%) as television (54%). Those with some college are just as likely as college grads to cite the internet as their main source (51%), while 63% cite television. By contrast, just 29% of those with no more than a high school education cite the internet while more than twice as many (75%) cite television.</p>
<p>Similarly, those with household incomes of $75,000 or more are about as likely to get most of their news on the internet (54%) as from television (57%). People with household incomes under $30,000 are far more likely to cite television (72%) than the internet (34%).</p>
<p>There also are different patterns of news consumption across regions of the country. Notably, people living in the West are the most likely to cite the internet as their main source of national and international news (47% vs. 40% in other parts of the country), and the least likely to cite television (55% vs. 68% elsewhere).</p>
<h3>Both Cable News and Broadcast News See Declines</h3>
<p><img class="alignright" src="/people-press/files/legacy/689-4.png" alt="" width="290" height="418" />Reflecting the slow decline in the proportion of people getting most of their national and international news from television, the numbers specifically citing cable news outlets or broadcast networks as their main news source has fallen. When asked where on television they get most of their news, 36% name a cable network such as CNN, the Fox News Channel or MSNBC; 22% name ABC News, CBS News or NBC News; and 16% say they get most of their national and international news from local news programming.</p>
<p>Compared with five years ago, the share citing a cable network as their main source is down seven points (from 43% to 36%), and the share citing a broadcast network is down eight points (from 30% to 22%). The local news figure has remained relatively constant over this period.</p>
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		<title>Key News Audiences Now Blend Online and Traditional Sources</title>
		<link>http://www.people-press.org/2008/08/17/key-news-audiences-now-blend-online-and-traditional-sources/</link>
		<comments>http://www.people-press.org/2008/08/17/key-news-audiences-now-blend-online-and-traditional-sources/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 20:00:00 +0000</pubDate>
		<dc:creator>Pew Research Center for the People and the Press</dc:creator>
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		<guid isPermaLink="false">http://people-press.organization/?p=444</guid>
		<description><![CDATA[Overview For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today&#8217;s news audiences. A sizable minority of Americans find themselves at [...]]]></description>
				<content:encoded><![CDATA[<h2>Overview</h2>
<p>For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today&#8217;s news audiences.</p>
<p>A sizable minority of Americans find themselves at the intersection of these two long-standing trends in news consumption. <strong>Integrators</strong>, who get the news from both traditional sources and the internet, are a more engaged, sophisticated and demographically sought-after audience segment than those who mostly rely on traditional news sources. Integrators share some characteristics with a smaller, younger, more internet savvy audience segment &#8211; <strong>Net-Newsers</strong> &#8211; who principally turn to the web for news, and largely eschew traditional sources. (For a complete description of how the news audience segments are classified, see pg. 45.)</p>
<p><img class="alignright" src="http://www.people-press.org/files/legacy/444-1.gif" alt="Figure" />Like web-oriented news consumers, Integrators are affluent and highly educated. However, they are older, on average, than those who consider the internet their main source of news. Overall, Integrators spend more time with the news on a typical day than do those who rely more on either traditional or internet sources; far more enjoy keeping up with the news a lot than in any other news segment.</p>
<p>Integrators also are heavier consumers of national news &#8211; especially news about politics and Washington &#8211; and are avid sports news consumers. Television is their main news source, but more than a third cite the internet as their primary source of news during the day. This reflects the fact that a relatively large proportion of Integrators log on to the internet from work (45%).</p>
<p>The 2008 biennial news consumption survey by the Pew Research Center for the People &amp; the Press was conducted by telephone &#8211; including both landline phones and cell phones &#8211; from April 30 to June 1 among 3,612 adults nationwide. It finds four distinct segments in today&#8217;s news audience: Integrators, who comprise 23% of the public; the less populous Net-Newsers (13%); <strong>Traditionalists</strong> &#8211; the oldest (median age: 52) and largest news segment (46% of the public); and the <strong>Disengaged</strong> (14%) who stand out for their low levels of interest in the news and news consumption.</p>
<p>Net-Newsers are the youngest of the news user segments (median age: 35). They are affluent and even better educated than the News Integrators: More than eight-in-ten have at least attended college. Net-Newsers not only rely primarily on the internet for news, they are leading the way in using new web features and other technologies. Nearly twice as many regularly watch news clips on the internet as regularly watch nightly network news broadcasts (30% vs. 18%).</p>
<p><img class="alignright" src="http://www.people-press.org/files/legacy/444-2.gif" alt="Figure" />This web-oriented news segment, perhaps more than the others, underscores the challenges facing traditional news outlets. Fewer than half (47%) watch television news on a typical day. Twice as many read an online newspaper than a printed newspaper on a typical day (17% vs. 8%), while 10% read both.</p>
<p>However, Net-Newsers do rely on some well known traditional media outlets. They are at least as likely as Integrators and Traditionalists to read magazines such as The New Yorker and The Atlantic, and somewhat more likely to get news from the BBC.</p>
<p><img class="alignright" src="http://www.people-press.org/files/legacy/444-3.gif" alt="Figure" />Fully 82% of Net-Newsers get news during the course of the day, far more than the Traditionalists and the Disengaged, and slightly more than the Integrators. Nearly all who get news at this time go online for information (92%). Yet they do tap traditional sources at other times of the day; nearly two-thirds get news late in the evening and of these, more rely on television news than the internet.</p>
<p>Despite sweeping changes in the news landscape, Traditionalists remain the largest segment of the overall news audience. Compared with the Integrators and Net-Newsers, Traditionalists are downscale economically &#8211; 43% are not employed and 60% have no more than a high school education.</p>
<p style="text-align: center;"><img src="http://www.people-press.org/files/legacy/444-4.gif" alt="Figure" /></p>
<p>Television dominates as the favored news source among Traditionalists. And at each time of the day &#8211; whether morning, daytime, dinner hour, or late at night &#8211; overwhelming majorities who get news at these times cite television as their main source. Unlike the news Integrators, or those who mostly get news from the web, most Traditionalists say that seeing pictures and video, rather than reading or hearing the facts, gives them the best understanding of events.</p>
<p>Most Americans fall into the three core news audiences &#8211; Integrators, Traditionalists, or Net-Newsers. The fourth group &#8211; the Disengaged &#8211; are very much bystanders when it comes to news consumption. They are less educated on average than even the Traditionalists and exhibit extremely low interest in &#8211; and knowledge of &#8211; current events. Just 55% of the Disengaged get any news on a typical day, and just 20% know that the Democrats have a majority in the House of Representatives.</p>
<h3>Trends in News Consumption</h3>
<p>The diversity of news audience segments identified reflects the long-term changes in news consumption observed in the biennial survey, conducted April 30-June 1 among 3,615 Americans.</p>
<p><img class="alignright" src="http://www.people-press.org/files/legacy/444-5.gif" alt="Figure" />Since the early 1990s, the proportion of Americans saying they read a newspaper on a typical day has declined by about 40%; the proportion that regularly watches nightly network news has fallen by half.</p>
<p>These trends have been more stable in recent years, but the percentage saying they read a newspaper yesterday has fallen from 40% to 34% in the last two years alone. Newspapers would have suffered even greater losses without their online versions. Most of the loss in readership since 2006 has come among those who read the print newspaper; just 27% say they read only the print version of a daily newspaper yesterday, down from 34% in 2006.</p>
<p>The television news audience, by contrast, has generally remained stable since 2006, and the proportion regularly watching cable news in particular has increased (from 34% to 39%). The appeal of television news is seen in the large percentages of the news segments &#8211; particularly Integrators &#8211; that continue to watch: A majority of Integrators (56%) get news online on a typical day while an even larger share (66%) got news from television.</p>
<p>Cable news draws substantial numbers of viewers among Integrators and Net- Newsers. More than four-in-ten Net-Newsers (43%) regularly watch cable news, far more than the proportion that regularly watches network or local news. A majority of Integrators also regularly tunes in to cable news (53%); by comparison, just 37% say they regularly watch one of the nightly network news broadcasts.</p>
<p>Notably, radio news also is an important element in Integrators&#8217; news diet. Nearly half of Integrators (46%) listen to news on the radio during a typical day. While the internet is the main news source for Integrators during the course of the day, about as many in this segment rely on radio news as TV news during the day (32% radio vs. 36% TV news).</p>
<h3>Online News Still Growing</h3>
<p>Since 2006, the proportion of Americans who say they get news online at least three days a week has increased from 31% to 37%. About as many people now say they go online for news regularly (at least three days a week) as say they regularly watch cable news (39%); substantially more people regularly get news online than regularly watch one of the nightly network news broadcasts (37% vs. 29%).</p>
<p>Since 2006, daily online news use has increased by about a third, from 18% to 25%. However, as the online news audience grows, the educational divide in online news use &#8211; evident since the internet&#8217;s early days in the mid-1990s &#8211; also is increasing. Currently, 44% of college graduates say they get news online every day, compared with just 11% of those with a high school education or less.</p>
<p>Net-Newsers and Integrators take advantage of a range of web features to get the news. Roughly four-in-ten (39%) Net-Newsers &#8211; and about a third of Integrators (32%) &#8211; have gotten a news story emailed to them in the past week. And while 30% of Net-Newsers regularly watch news online, 19% regularly listen to news on the web.</p>
<p>Net-Newsers and Integrators also rely on news and political blogs as a part of their news diet. Roughly a quarter of Net-Newsers (26%) and somewhat fewer Integrators (19%) say they regularly read blogs on politics or current events. Overall, only 10% of the public regularly reads political and news blogs.</p>
<h3>Other Key Findings:</h3>
<p><img class="alignright" src="http://www.people-press.org/files/legacy/444-6.gif" alt="Figure" /></p>
<ul>
<li>In spite of the increasing variety of ways to get the news, the proportion of young people getting no news on a typical day has increased substantially over the past decade. About a third of those younger than 25 (34%) say they get no news on a typical day, up from 25% in 1998.</li>
<li>A slim majority of Americans (51%) now say they check in on the news from time to time during the day, rather than get the news at regular times. This marks the first time since the question was first asked in 2002 that most Americans consider themselves &#8220;news grazers.&#8221;</li>
<li>Social networking sites are very popular with young people, but they have not become a major source of news. Just 10% of those with social networking profiles say they regularly get news from these sites.</li>
<li>As in past news consumption surveys, the audiences for specific cable news outlets remain divided along political lines. Currently 51% of regular CNN viewers are Democrats, up from 45% two years ago. Nearly four-in-ten regular Fox News viewers are Republicans (39%), about the same as in 2006.</li>
<li>Regular readers of magazines such as The New Yorker, The Atlantic and Harper&#8217;s Magazine stand out for their high level of political knowledge. Nearly half (47%) answered three political knowledge questions correctly &#8211; the highest percentage of any news audience.</li>
<li>Overall, 15% of Americans say they have a smart phone, such as an iPhone or a Blackberry. More than a third of smart phone owners (37%) say they get news from these devices.</li>
<li>Believability ratings for national news organizations remain very low. If anything, believability ratings for major online news outlets &#8211; including news aggregators such as Google News and AOL News &#8211; are lower than for major print, cable and broadcast outlets.</li>
<li>Though the audience for nightly network news broadcasts are smaller than they were a decade ago, regular viewers of these broadcasts are loyal. Nearly seven-in-ten (69%) say they would miss these broadcasts a lot if they were no longer available.</li>
</ul>
<p><img src="http://www.people-press.org/files/legacy/444-7.gif" alt="Figure" width="625" /></p>
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		<title>Online Papers Modestly Boost Newspaper Readership</title>
		<link>http://www.people-press.org/2006/07/30/online-papers-modestly-boost-newspaper-readership/</link>
		<comments>http://www.people-press.org/2006/07/30/online-papers-modestly-boost-newspaper-readership/#comments</comments>
		<pubDate>Sun, 30 Jul 2006 20:00:00 +0000</pubDate>
		<dc:creator>Pew Research Center for the People and the Press</dc:creator>
				<category><![CDATA[Multi-section Reports]]></category>
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		<guid isPermaLink="false">http://people-press.organization/?p=282</guid>
		<description><![CDATA[Overview A decade ago, just one-in-fifty Americans got the news with some regularity from what was then a brand new source ­ the internet. Today, nearly one-in-three regularly get news online. But the growth of the online news audience has slowed considerably since 2000, particularly among the very young, who are now somewhat less likely [...]]]></description>
				<content:encoded><![CDATA[<h2>Overview</h2>
<p><img class="alignright" src="/people-press/files/legacy/282-0.gif" alt="" width="319" height="271" />A decade ago, just one-in-fifty Americans got the news with some regularity from what was then a brand new source ­ the internet. Today, nearly one-in-three regularly get news online.</p>
<p>But the growth of the online news audience has slowed considerably since 2000, particularly among the very young, who are now somewhat less likely to go online for news than are people in their 40s. For the most part, online news has evolved as a supplemental source that is used along with traditional news media outlets. It is valued most for headlines and convenience, not detailed, in-depth reporting.</p>
<p>Broadcast news outlets continue to struggle ­ over the last two years alone, the audiences for nightly network, local TV news and radio news have all slipped. Even so, the recent trends in news consumption are relatively stable when compared to the 1990s when TV news in particular was suffering losses of far greater magnitude.</p>
<p><img class="alignright" src="/people-press/files/legacy/282-1.gif" alt="" width="215" height="223" />Similarly, the latest Pew news consumption survey finds that newspapers, which also have seen their audience decline significantly, are now stemming further losses with the help of their online editions. However, the discrete online-only newspaper audience is quite modest in size.</p>
<p>Four-in-ten Americans say they read a newspaper yesterday, with 6% reading a newspaper online ­ 4% read both a print and online newspaper, while 2% read it only online. In addition, 3% say they read something on a local or national newspaper website yesterday. As a result, even the highest estimate of daily newspaper readership ­ 43% for both print and online readers ­ is still well below the number reading a print newspaper on a typical day 10 years ago (50%).</p>
<p><img class="alignright" src="/people-press/files/legacy/282-2.gif" alt="" width="270" height="325" />The biennial news consumption survey by the Pew Research Center for the People &amp; the Press, conducted among 3,204 adults from April 27 to May 22, finds that the audience for online news is fairly broad, but not particularly deep. People who say they logged on for news yesterday spent 32 minutes, on average, getting the news online. That is significantly less than the average number of minutes that newspaper readers, radio news listeners, and TV news viewers spend with those sources. And while nearly half of all Americans (48%) spend at least 30 minutes getting news on television, just 9% spend that long getting news online.</p>
<p>The web serves mostly as a supplement to other sources rather than a primary source of news. Those who use the web for news still spend more time getting news from other sources than they do getting news online. In addition, web news consumers emphasize speed and convenience over detail. Of the 23% who got news on the internet yesterday, only a minority visited newspaper websites. Instead, websites that include quick updates of major headlines, such as MSNBC, Yahoo, and CNN, dominate the web-news landscape.</p>
<p>The rise of the internet has also not increased the overall news consumption of the American public. The percentage of Americans who skip the news entirely on a typical day has not declined since the 1990s. Nor are Americans spending any more time with the news than they did a decade ago when their news choices were much more limited. In 1996, people on average spent slightly more than an hour (66 minutes) getting the news from TV, radio or newspapers. Currently, they spend virtually the same amount of time (67 minutes) getting the news from all major news sources, the internet included.</p>
<p><img class="alignright" src="/people-press/files/legacy/282-3.gif" alt="" width="204" height="258" />As internet news has gone more mainstream, its audience has aged. Since 2000, nearly all of the growth among regular internet news users has occurred among those ages 25-64. By contrast, virtually the same percentage of 18-24 year-olds say they get news online at least three days a week as did so six years ago (30% now, 29% then). Currently, about as many people ages 50 to 64 regularly get news on the internet as do those in their late teens and early 20s.</p>
<p>To some degree, news consumers are drawn to the internet for the very reason that it does <em>not</em> take much time to get news online. Most users say what distinguishes web news is its format and accessibility ­ the ease of navigation, speed with which information can be gathered, and convenience &#8220;at my fingertips.&#8221; Convenience is a factor for newspapers and television as well, but more readers and viewers refer to the subject matter and journalistic and editorial qualities of the content than is the case among web users.</p>
<p><img class="alignright" src="/people-press/files/legacy/282-4.gif" alt="" width="289" height="337" />The bottom line for the vast majority of news consumers ­ regardless of news source ­ is that it provides information they need to know each day. A majority of newspaper readers (57%) also say they find the experience &#8220;relaxing.&#8221; Fewer regular radio news consumers (44%), TV news consumers (41%) ­ and especially internet news users (33%) ­ say they find it relaxing to get the news from those sources.</p>
<p>The long-standing generation gap in newspaper reading has narrowed over the past decade, in part because of online newspapers, but this is a decidedly mixed blessing for newspapers. It reflects the fact that while newspapers continue to draw anemic numbers of young readers ­ just 29% of those under age 30 ­ that figure has remained stable since 1996, as some young people have turned to online papers. However, newspaper readership among older age groups has fallen significantly over that period. Even when online newspapers are included, 58% of those ages 65 and older say they read a newspaper yesterday, down from 70% a decade ago.</p>
<p><img class="alignright" src="/people-press/files/legacy/282-5.gif" alt="" width="322" height="461" />The views and habits that continue to constrain the size of news audiences are shared widely among younger people. Nearly half (46%) of those who do not get a great deal of enjoyment from keeping up with news are under age 40; similarly, 49% of those who check in with the news from time to time, rather than get the news at regular times, are under age 40. These opinions and news habits, which are largely unchanged from past surveys, are strongly associated with less usage of all types of news sources, with an important exception. People who like to check in on the news go online for news about as often as do people who like to read or tune in at set times of the day.</p>
<p>The survey shows that newspaper readers&#8217; tastes ­ and newspapers themselves ­ have evolved considerably over the past two decades. But one constant remains: Local and community news continues to be the biggest draw for newspapers. And as was the case during the mid-1980s, roughly nine-in-ten of those who at least sometimes read a newspaper say they spend a significant amount of time getting the news about their city, town or region.</p>
<p>Yet other subjects in the newspaper also attract interest from sizable numbers of readers. More than three-quarters of newspaper readers (77%) say they spend a lot or some time reading articles about health and medicine, while 63% spend time with articles on technology; neither subject was asked about in 1985. Since that time, news about business, food and diet, and religion have grown more popular with readers; in contrast, fewer say they are spending time getting TV and movie information and schedules, and reading personal advice columns.</p>
<p><img class="alignright" src="/people-press/files/legacy/282-6.gif" alt="" width="364" height="261" />For the most part, the public&#8217;s broad news interests have changed little in recent years. But interest in international news and news about the situation in Iraq has declined since the spring of 2004. Currently, a solid majority of Americans (58%) say they follow international news closely only when something important is happening, while 39% say they follow overseas news closely most of the time. In April 2004, a majority of Americans (52%) said they tracked foreign news closely most of the time. (The current survey was conducted before the recent surge of violence in the Middle East and the missile tests conducted by North Korea).</p>
<p>Similarly, public interest in news about Iraq has faded since the spring of 2004, amid the violent uprising in Falluja and the revelation of abuses at the U.S. prison at Abu Ghraib. At that time, 54% said they were following news about the current situation in Iraq very closely. That compares with 43% in the current survey. There also has been a notable decline in the percentage of Republicans following international news most of the time, and the percentage who say they track news about the situation in Iraq very closely. The fall off in interest has been less dramatic among Democrats and independents.</p>
<p><img class="alignright" src="/people-press/files/legacy/282-7.gif" alt="" width="234" height="301" /> In addition, public interest in national political news is not as great as during the presidential campaign of two years ago. In April, 17% said they follow news about political figures and events in Washington DC, down from 24% two years earlier. In this case, the decline has occurred across the political and ideological spectrum, with one notable exception. About a third of liberal Democrats (34%) say they follow political news from the nation&#8217;s capital very closely ­ no change from 2004, and a much higher percentage than in any other political group.</p>
<h3 class="reportsubhead">Other Findings</h3>
<p>While the growth of internet news has stalled among the very young, a significant number of young people (13%) say they get news via a cell phone, a personal digital assistant such as a PalmPilot or Blackberry, or an iPod or similar portable music player.</p>
<p>The credibility ratings for most major news organizations are either flat or have slipped since 2004. These ratings are highly partisan, though the political differences for most sources have narrowed over the past year as Democrats take a more negative view in the believability of several leading news outlets.</p>
<p><img class="alignright" src="/people-press/files/legacy/282-8.gif" alt="" width="232" height="181" />The percentage of people who say they regularly watch Fox News Channel increased by half between 2000 and 2004 but has stabilized over the past two years. Currently, 23% say they regularly watch Fox News Channel, roughly the same as in 2004 (25%). The network&#8217;s audience continues to include a relatively large percentage of Republicans ­ 34% of whom say they regularly watch Fox News Channel, compared with 20% of Democrats.</p>
<p>The percentage of Americans who say they regularly listen to National Public Radio has approximately doubled since 1994 (from 9% to 17%). Nearly twice as many Democrats as Republicans say they regularly listen to NPR (22% vs. 13%). A decade ago, NPR&#8217;s audience was fairly evenly balanced politically.</p>
<p>Online newspapers have extended the reach of national newspapers, such as the New York Times, the Washington Post, and USA Today. While more than nine-in-ten readers of print newspapers read local newspapers, only about half of readers of online newspapers do so ­ with many of the rest reading the New York Times and other national newspapers.</p>
<p>The audience for network news morning programs has remained stable in recent years, largely on the strength of women viewers. Fully 64% of those who say they regularly watch these programs are women, while just 36% are men.</p>
<p>Just 4% of Americans say they regularly read online blogs where people discuss news events, but that figure increases to 9% of those ages 18-24. About the same numbers of Republicans, Democrats and independents read news blogs regularly.</p>
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