The Iowa Echo, And Playing For Second In New Hampshire
Also: Centrism, No Passing Fancy; Small Changes In Question Wording Department
Elections and Campaigns 
01.03.96
11.14.95
Energized Democrats Backing Clinton
Introduction and Summary Anxiety may replace anger as the dominant voter emotion in 1996. A major national survey finds significantly more Americans than 18 months ago worried about affording major expenses such as health care costs, college tuition, retirement funds and housing costs. Voter anxiety has increased across the political spectrum and appears to be [...]
10.30.95
Ignore The Horse Race, Pay Attention To The Trend
Also: Poll Apart On Powell; John Paul Who?
08.24.95
Support for Independent Candidate in ’96 Up Again
Introduction and Summary Support for a third party candidate in 1996 has increased for the third consecutive time in eight months, as opposition to Republican policies in Congress continues, and Bill Clinton’s approval rating sags. The latest Time Mirror Center for The People & The Press survey found as many as 26% saying they would [...]
03.30.95
Very Able, but Character, Compassion and Extreme Views Questioned
Report Summary Newt Gingrich is an enigma to the public. On balance, Americans approve of the job he is doing as Speaker of the House, but they are wary of his character, concerned about his extreme points of view, and wonder about his compassion. There is much more of a consensus that he has the [...]
03.09.95
Who Turned Out in 1990 and 1994
Report Summary Who turned out and who tuned into the 1994 Congressional election and campaign.
02.17.95
Strong Support for Minimum Wage Hike and Preserving Entitlements
Report Summary While the Contract for America is getting all the play in Washington these days, there is still a lot of New Deal thinking in the rest of the country. No fewer than 79% of respondents in the latest Times Mirror Center survey say they approve of Bill Clinton’s proposal to increase the minimum [...]
11.27.94
Public Gives Press “C” Grade For Campaign Coverage
Report Summary With few exceptions, American voters were not very pleased with the way the press covered the fall election campaign. Exit surveys, which questioned over 20,000 voters as they left the polling booth, found the media getting average or below average grades for its work on the midterm elections. Fewer than half of respondents [...]
11.06.94
GOP Leads Among Likely Voters, But Democrats Making Gains
Report Summary Going into the final days of the campaign, a nationwide Times Mirror survey finds the Republican party with about enough popular support to capture control of the House of Representatives, but not enough to guarantee such an outcome. Further, the trends observed in the survey suggest that the Democrats may narrow the margin [...]
10.28.94
Democrats Recover But GOP’s Turnout Edge Looms Large
Report Summary The latest nationwide Times Mirror Center voter survey reveals considerably more support for Democratic congressional candidates than just a few weeks ago. But the survey continues to show an unprecedented plurality of registered voters inclined to vote Republican. More importantly, as the election nears, it also finds the GOP with a sizeable lead [...]
10.13.94
Democratic Congressional Prospects Worsen
Report Summary A majority of Americans say they are inclined to vote for a Republican congressional candidate this fall. If they act on their intentions, it will be the first time in modern political history that the GOP carries the popular vote.
12.20.92
Press Sees Coverage as Having Hurt Bush Election Chances
Report Summary A substantial majority (55%) of the American journalists who followed the 1992 presidential campaign believe that George Bush’s candidacy was damaged by the way the press covered him. Only 11% feel that Gov. Bill Clinton’s campaign was harmed by the way the press covered his drive to the presidency. Moreover, one out of [...]
11.15.92
Voters Say ‘Thumbs Up’ To Campaign, Process & Coverage
Report Summary The American electorate feels better about itself and better about the campaign process than it did four years ago. A panel back post-mortem survey of voters conducted the weekend following the election found 77% of Americans thinking they learned enough during the campaign to make an informed choice between President George Bush, Governor [...]
10.30.92
Voters Still Paying More Attention to Perot
Report Summary Despite his slippage in some candidate standing polls in recent days, Ross Perot continues to command more voter attention than George Bush and Bill Clinton during the last full week of “Campaign 92″. At week’s end, 39% of voters said they had heard the most about Perot in the news media, 26% named [...]
10.28.92
1993 – Priorities for the President
Report Summary Over the course of the ten days in October that shaped the final leg of this election campaign Ross Perot has brought several issues into sharp focus that have convinced a significant number of voters that he is the candidate most capable of handling them.
10.26.92
Perot is Back
Report Summary Ross Perot’s surge in the polls is drawing somewhat more support from Bill Clinton than from George Bush, and the third party candidate seems poised to make more gains that might further narrow Bill Clinton’s nationwide margin.
10.22.92
One in Three Flunk Bush Ads
Report Summary A Times Mirror Center survey conducted October 14-18 reveals that the American electorate continues to react more negatively to George Bush’s campaign commercials than to those of each of his rivals. A majority of voters who say they have seen Bush commercials in the past week rate them poorly – 34% give them [...]
10.15.92
Clinton and Perot the Focus of Voter Attention
Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while [...]
10.08.92
Public Tunes Bush Out
Report Summary George Bush is losing the air wars to challengers Bill Clinton and Ross Perot. While the President may be getting as much media coverage and buying as much advertising as his rivals, voters this past week say they have heard most about Clinton and Perot.
09.17.92
Clinton Maintains Lead as Bush Campaign Struggles
Report Summary Bill Clinton is in as solid a position with American voters as was George Bush four years ago at this time. The Arkansas Governor’s 53% to 38% lead over President Bush has stabilized and his support is as firm as Bush’s was in September of 1988.
08.07.92
Clinton Converts One in Three Voters
Report Summary The American electorate has changed its allegiances more dramatically and rapidly in recent weeks than perhaps ever before in campaign history. However, the size of the shift is so large and the commitment of voters to its recipient, Governor Bill Clinton of Arkansas, is so tenuous, that voting intentions could again change dramatically [...]
07.11.92
Clinton Bounce Begins
Report Summary On the eve of the Democratic Convention, Governor Bill Clinton has taken a giant step toward improving his personal image. A Times Mirror poll conducted on Wednesday and Thursday evening of this week finds 59% of the voting age public having a favorable impression of the Democratic candidate VS. 34% unfavorable. This is [...]
07.08.92
Campaign ’92: Survey VIII
Report Summary On the eve of the national political conventions the American electorate is composed of three generations that are likely to play vastly different roles in the coming election. Americans over 50 may be the first generation of older people in modern history to spearhead a political revolution, and middle-aged people, clustered in the [...]
06.16.92
Year of the Outsider
Report Summary Unannounced candidate Ross Perot has pulled ahead of George Bush and Bill Clinton in the latest nationwide Times Mirror survey, but for all the talk of Perot’s connection with voters, his strength against Bush and Clinton is almost matched by non candidate Norman Schwartzkopf.
06.04.92
The Campaign and the Press at Halftime
Report Summary While George Bush, Bill Clinton, and Ross Perot have all criticized 1992 campaign press coverage, the three candidates might be surprised to learn that many members of the press community share their negative views.
05.08.92
Bush/Clinton/Perot: An Analysis of the Standings
Report Summary Times Mirror’s Survey V in the series “Campaign 92″ indicated a virtual three way tie between the three presidential candidates if the election were held today. But the survey’s principal focus was on the nature and intensity of voter support for each of the candidates, and voter knowledgability about where each of the [...]
05.05.92
Verdict in L.A.
Report Summary The civil disturbance in Los Angeles that followed the Rodney King verdict has taken its toll on George Bush’s standing with the voters. Times Mirror’s latest nationwide survey, conducted April 30 – May 3 finds the President deadlocked with Democratic challenger Bill Clinton and Independent candidate Ross Perot. 33% of the 1301 respondents [...]
04.03.92
Electability: Bush, Clinton & Congress
Report Summary The American political landscape is marked by what appears to be the early stages of a massive voter rebellion against their presidential choices and their check kiting Congressmen. Times Mirror’s latest survey finds that discontent with Congress as an institution is coming home to affect individual incumbent members of Congress. Thirty-nine percent of [...]
03.05.92
Washington Follows the Primaries
Report Summary The President’s approval ratings have slipped below 40% for the first time ever, a significant gender gap is re-emerging, and two traditionally strong constituencies — the affluent and younger voters — are starting to edge away from the President. While the now famous unnamed Democrat beats the President, the public still believes Bush [...]
02.28.92
Campaign ’92 Survey III
Report Summary While the eyes of Washington have been focused on the presidential primaries, most Americans have paid much more attention to the Mike Tyson rape trial, the Winter Olympics, and reports about the U.S. economy.
