Jan. 5, 2003

Political Sites Gain, But Major News Sites Still Dominant

Introduction and Summary More Americans used the Internet to get campaign information in 2002 than during the last midterm election four years ago. While much of this increase has come from the overall growth in the online population, a higher proportion of Internet users sought election news than did so four years ago (22% now, […]

Dec. 3, 2000

Internet Election News Audience Seeks Convenience, Familiar Names

Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]

Nov. 16, 2000

Campaign 2000 Highly Rated

Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]

Oct. 15, 2000

Media Seen As Fair, But Tilting to Gore

Introduction and Summary Voters generally believe the media has been fair to both major presidential candidates, but more say the press has been fair to Al Gore than to George W. Bush. Fully 74% of voters say the vice president has gotten fair press treatment, while 65% say the same about Bush. Nearly six-in-ten voters […]

Jul. 27, 2000

Voters Unmoved By Media Characterizations of Bush and Gore

Introduction and Summary American voters, who continue to divide their support equally between Al Gore and George W. Bush, have not been strongly influenced by the way the American news media have covered the personal character of the presidential candidates. As the conventions approach there is ample opportunity for the campaigns to make powerful appeals […]

Jul. 13, 2000

Voter Turnout May Slip Again

Introduction and Summary Americans are more satisfied with their choice of presidential candidates this year than in 1996 and 1992, and they are, if anything, less critical of the way the campaigns are being conducted and covered by the news media than they were at comparable points in those elections. Yet voters are more disengaged […]

Feb. 5, 2000

The Tough Job of Communicating with Voters

Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]

Jan. 19, 2000

Gore Gains, Bradley Looks More Liberal

Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]

Sep. 15, 1999

Too Much Money, Too Much Media Say Voters

Introduction and Summary Americans are showing signs of disaffection with a presidential campaign that is just beginning. The public thinks the press and large campaign contributors are having too much influence on who gets nominated, and a 60% majority thinks voters themselves have too little say. The latest Pew Research Center survey, conducted on the […]

Jan. 14, 1999

The Internet News Audience Goes Ordinary

Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]

Nov. 13, 1998

Clinton Leadership Position Enhanced

Introduction and Summary In the wake of the congressional elections earlier this month, President Clinton’s job approval ratings inched upward, sentiment for impeachment remained low, and by almost a two-to-one margin Americans said that Clinton — not the Republican leaders in Congress — should now take the lead in solving the nation’s problems. This is […]

Oct. 4, 1996

Dole Can’t Cash In on Mixed View of Clinton

Introduction and Summary Bill Clinton continues to hold a commanding lead over Bob Dole and Ross Perot, but it is not because voters are delighted with his record, or because the electorate is euphoric about economic conditions, or because people expect better things to come. American voters are modest in their enthusiasm for Bill Clinton, […]

Sep. 13, 1996

Solid Clinton Lead, Small Gain for Congressional Democrats

Introduction and Summary As the fall campaign begins, Bill Clinton holds a solid lead over challengers Bob Dole and Ross Perot. But the race for control of Congress remains close. While the Democrats have gained some ground on the GOP over the course of the summer, American voters have a more positive view of incumbents […]

Aug. 2, 1996

A Dull Campaign, Clinton Will Win Say More than 70% of Voters

Introduction and Summary An overwhelming majority of Americans (73%) think the presidential campaign is dull so far. Almost as many (71%) believe that President Clinton will defeat expected Republican challenger Bob Dole next November. The former Senate majority leader is widely criticized for the job he is doing as he attempts to convince people to […]

Nov. 27, 1994

Public Gives Press “C” Grade For Campaign Coverage

Report Summary With few exceptions, American voters were not very pleased with the way the press covered the fall election campaign. Exit surveys, which questioned over 20,000 voters as they left the polling booth, found the media getting average or below average grades for its work on the midterm elections. Fewer than half of respondents […]

Dec. 20, 1992

Press Sees Coverage as Having Hurt Bush Election Chances

Report Summary A substantial majority (55%) of the American journalists who followed the 1992 presidential campaign believe that George Bush’s candidacy was damaged by the way the press covered him. Only 11% feel that Gov. Bill Clinton’s campaign was harmed by the way the press covered his drive to the presidency. Moreover, one out of […]

Nov. 15, 1992

Voters Say ’Thumbs Up’ To Campaign, Process & Coverage

Report Summary The American electorate feels better about itself and better about the campaign process than it did four years ago. A panel back post-mortem survey of voters conducted the weekend following the election found 77% of Americans thinking they learned enough during the campaign to make an informed choice between President George Bush, Governor […]

Oct. 15, 1992

Clinton and Perot the Focus of Voter Attention

Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while […]

Oct. 8, 1992

Public Tunes Bush Out

Report Summary George Bush is losing the air wars to challengers Bill Clinton and Ross Perot. While the President may be getting as much media coverage and buying as much advertising as his rivals, voters this past week say they have heard most about Clinton and Perot.

Jul. 11, 1992

Clinton Bounce Begins

Report Summary On the eve of the Democratic Convention, Governor Bill Clinton has taken a giant step toward improving his personal image. A Times Mirror poll conducted on Wednesday and Thursday evening of this week finds 59% of the voting age public having a favorable impression of the Democratic candidate VS. 34% unfavorable. This is […]