Apr. 3, 2008

Clinton Controversy Heavily Covered but Obama Maintains Visibility Edge

Summary of Findings Hillary Clinton’s retraction of her claim that she came under sniper fire while visiting Bosnia in 1996 was one of the main campaign storylines last week. But the controversy over her statements did not resonate as widely as the furor over statements made by Barack Obama’s pastor earlier in March. Roughly four-in-ten […]

Mar. 27, 2008

Obama and Wright Controversy Dominate News Cycle

Summary of Findings Barack Obama’s March 18th speech on race and politics is arguably the biggest political event of the campaign so far. Fully 85% of Americans say they heard at least a little about Obama’s speech, and most (54%) say they heard a lot about it. Not surprisingly, Barack Obama has been far and […]

Mar. 13, 2008

Public Closely Tracking Details of Campaign

Summary of Findings Not only are Americans following election news in record numbers this year, they are tracking the details of the campaign — the charges, countercharges and controversial advertisements — extremely closely. Large majorities say they have heard at least something about rumors that Barack Obama is a Muslim; Hillary Clinton’s 3:00 a.m. phone […]

Mar. 6, 2008

Just 28% Say Media Going Easy on Obama

Summary of Findings As is often the case, voters say they would like to see more coverage of the candidates’ positions on the issues and less coverage of which candidate is leading in the latest polls. More than three-quarters of the public (78%) would like to see more coverage of the candidates’ positions on domestic […]

Feb. 27, 2008

NY Times’ McCain Story Draws Public Interest – And Disapproval

Summary of Findings An overwhelming majority of Americans (81%) are aware of news reports that John McCain may have had an improper relationship with a female lobbyist several years ago. About half (48%) of the public has heard a lot about this story, which first appeared in the New York Times late last week. Another […]

Feb. 7, 2008

Many Democrats Say Media Tougher on Clinton than Obama

Feb. 7, 2008

Public Sees Candidates Focusing on Economy

Summary of Findings Public interest in economic news remained high last week as 40% of Americans followed news about the condition of the U.S. economy very closely. Nearly one-in-four Americans (23%) listed the economy as the single news story they were following more closely than any other, placing it second only to the presidential campaign. […]

Jan. 11, 2008

Internet’s Broader Role in Campaign 2008

Summary of Findings The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the internet has […]

Jan. 11, 2008

The G.O.P.’s Unanswered Question

Thursday night’s Republican debate in South Carolina in the wake of John McCain’s comeback victory in New Hampshire and Mike Huckabee’s surprising win in Iowa emphasized what a difference one week can make in the nomination process. And in terms of who will get the nod, it raises more questions than answers. Sen. McCain’s win […]

Jan. 10, 2008

Intense Iowa Coverage Leads Many to Say “Too Much”

Summary of Findings In the wake of his victory in the Jan. 3 Iowa caucuses, Barack Obama for the first time supplanted Hillary Clinton as the most visible presidential candidate. Overall, 38% of Americans say they heard the most about Obama in the days immediately after the caucuses (Jan. 4-7), while 28% named Clinton as […]

Dec. 13, 2007

Oprah Boosts Obama’s Visibility

Summary of Findings Oprah Winfrey’s well-publicized appearances with Barack Obama have raised Obama’s visibility, especially among African Americans. Roughly a quarter of Americans (26%) say they have heard more about Obama recently than any other presidential candidate, up from just 10% in November. Meanwhile, though Hillary Clinton remains the most visible candidate overall, the proportion […]

Oct. 23, 2007

Modest Interest in 2008 Campaign News

Summary of Findings The 2008 presidential campaign began much earlier than usual, but public interest in the campaign is at most only modestly higher than in previous campaigns. While Democrats are following the campaign more closely than at the same stage in previous primary contests, Republicans are no more engaged than in the past, resulting […]

Jul. 26, 2007

Hillary Clinton Most Visible Presidential Candidate

Summary of Findings The 2008 presidential campaign remained a top tier news story last week both in terms of coverage and public interest. The campaign has been one of the top five most covered news stories for much of the year, and public interest has remained fairly consistent. This past week, the national news media […]

Jun. 1, 2007

Political Divide in Views of Campaign Coverage

Summary of Findings At this early stage of the 2008 campaign, about half of the public believes that press coverage of the Democratic and Republican presidential candidates has been fair. But there are sizable partisan differences in evaluations of campaign coverage. Notably, a plurality of Republicans believes the press has gone too easy on Democratic […]

May. 2, 2007

The GOP’s Invisible Men

Apr. 6, 2005

The Dean Activists: Their Profile and Prospects

Introduction Although former Vermont governor Howard Dean failed to win the Democratic presidential nomination, his campaign left a strong imprint on the political world. It assembled a network of over a half-million active supporters and contributors, raised over $20 million in mostly small donations online, and demonstrated the power of the internet as a networking […]

Oct. 24, 2004

Voters Impressed with Campaign

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

Oct. 5, 2004

Debate Coverage Viewed Favorably

Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]

Sep. 30, 2004

Young People More Engaged, More Uncertain

Debates More Important to Young Voters

Jan. 11, 2004

Cable and Internet Loom Large in Fragmented Political News Universe

Summary of Findings The 2004 presidential campaign is continuing the long-term shift in how the public gets its election news. Television news remains dominant, but there has been further erosion in the audience for broadcast TV news. The Internet, a relatively minor source for campaign news in 2000, is now on par with such traditional […]