Oct. 24, 2004

Voters Impressed with Campaign

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

Oct. 5, 2004

Debate Coverage Viewed Favorably

Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]

Sep. 30, 2004

Young People More Engaged, More Uncertain

Debates More Important to Young Voters

Jan. 11, 2004

Cable and Internet Loom Large in Fragmented Political News Universe

Summary of Findings The 2004 presidential campaign is continuing the long-term shift in how the public gets its election news. Television news remains dominant, but there has been further erosion in the audience for broadcast TV news. The Internet, a relatively minor source for campaign news in 2000, is now on par with such traditional […]