Multi-section ReportsMarch 23, 2000

Bush Pays Price for Primary Victory

Introduction and Summary The presidential primary season may prove to be a decisive factor in Campaign 2000, not only for who won, but for the way the winners emerged from the process in the eyes of the voters. Al Gore was clearly helped, and George W. Bush was just as clearly hurt. The vice president […]

Multi-section ReportsFebruary 17, 2000

McCain Appeals To Pivotal Older Voters and Independents

Introduction and Summary The outcome of the New Hampshire primary has changed candidate support patterns that last year seemed all but cast in stone. Al Gore has drawn into a statistical dead-heat with George W. Bush in a general-election ballot test, largely because core Democrats are rallying behind the vice president. At the same time, […]

CommentaryFebruary 2, 2000

Bush Faces Stature Gap, Bradley a Gender Gap

Notes from the New Hampshire Exit Polls

CommentaryDecember 10, 1999

Independents Drive New Hampshire Poll Shifts

Also: The Civilian-Military Gap Flap

PublicationsOctober 18, 1999

Candidate Qualities May Trump Issues in 2000

Introduction and Summary Even though Americans say that issues matter most, candidates’ personal qualities may be decisive in a campaign without dominant issues. Voters make fine distinctions, however, about what they want to know about candidates personally. Americans strongly reject press inquiry into most avenues of candidates’ private lives, yet at the same time place […]

Multi-section ReportsSeptember 15, 1999

Too Much Money, Too Much Media Say Voters

Introduction and Summary Americans are showing signs of disaffection with a presidential campaign that is just beginning. The public thinks the press and large campaign contributors are having too much influence on who gets nominated, and a 60% majority thinks voters themselves have too little say. The latest Pew Research Center survey, conducted on the […]

PublicationsJune 17, 1998

Don’t Blame Us

Introduction and Summary Political consultants have clear consciences: Most do not think campaign practices that suppress turnout, use scare tactics and take facts out of context are unethical. They are nearly unanimous — 97% — in the belief that negative advertising is not wrong, and few blame themselves for public disillusionment with the political process. […]

Multi-section ReportsSeptember 13, 1996

Solid Clinton Lead, Small Gain for Congressional Democrats

Introduction and Summary As the fall campaign begins, Bill Clinton holds a solid lead over challengers Bob Dole and Ross Perot. But the race for control of Congress remains close. While the Democrats have gained some ground on the GOP over the course of the summer, American voters have a more positive view of incumbents […]

CommentaryMarch 14, 1996

Polls Trounce Pundits In Forecasting Primaries

Also: Wither The Perot Voter; Polling On The Buchanan Message; And You Think The Republican Party is Divided

Multi-section ReportsFebruary 29, 1996

Class Collisions in Response to Buchanan, Nationwide

Introduction and Summary Pat Buchanan’s populist appeals have broadened and strengthened his base as a GOP primary candidate, but at the expense of potential support from key groups that typically vote Republican in presidential elections. A 52% majority of college graduates and 53% of those who earn $75,000 a year or more are displeased with […]

PublicationsSeptember 17, 1992

Clinton Maintains Lead as Bush Campaign Struggles

Report Summary Bill Clinton is in as solid a position with American voters as was George Bush four years ago at this time. The Arkansas Governor’s 53% to 38% lead over President Bush has stabilized and his support is as firm as Bush’s was in September of 1988.

PublicationsJuly 11, 1992

Clinton Bounce Begins

Report Summary On the eve of the Democratic Convention, Governor Bill Clinton has taken a giant step toward improving his personal image. A Times Mirror poll conducted on Wednesday and Thursday evening of this week finds 59% of the voting age public having a favorable impression of the Democratic candidate VS. 34% unfavorable. This is […]

PublicationsApril 3, 1992

Electability: Bush, Clinton & Congress

Report Summary The American political landscape is marked by what appears to be the early stages of a massive voter rebellion against their presidential choices and their check kiting Congressmen. Times Mirror’s latest survey finds that discontent with Congress as an institution is coming home to affect individual incumbent members of Congress. Thirty-nine percent of […]

PublicationsJanuary 30, 1992

The Governor & The Press

Report Summary The American public is divided on the issue of whether marital infidelity is something voters should consider when judging a candidate for the presidency. At the same time, a 52% majority of Americans who know of the charges against Clinton say that if they were heading a news organization they would report them. […]