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02.05.00

The Tough Job of Communicating with Voters

Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, [...]

01.28.00

Bradley Deficit Daunting; Bush Closer

The New Hampshire Polls

01.19.00

Gore Gains, Bradley Looks More Liberal

Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill [...]

12.16.99

Campaign Incidents Have Little Punch

Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans [...]

12.10.99

Independents Drive New Hampshire Poll Shifts

Also: The Civilian-Military Gap Flap

10.18.99

Candidate Qualities May Trump Issues in 2000

Introduction and Summary Even though Americans say that issues matter most, candidates’ personal qualities may be decisive in a campaign without dominant issues. Voters make fine distinctions, however, about what they want to know about candidates personally. Americans strongly reject press inquiry into most avenues of candidates’ private lives, yet at the same time place [...]

03.04.99

Does an early lead in the polls usually hold up?

A stream of candidate announcements and polls showing Texas Governor George W. Bush leading Vice President Al Gore have spurred interest in the 2000 presidential contest. But with the nominating conventions still more than 16 months away, what do these early polls mean for would-be nominees? A look back at nearly 40 years of early [...]

10.21.98

GOP Congressional Lead Not Undercut by Backlash

Introduction and Summary The House of Representatives’ decision to hold impeachment hearings has not significantly eroded support for Republicans. Despite a public backlash against proceeding with the inquiry, Republican congressional candidates continue to hold a small lead over Democrats among likely voters nationwide. Further, the Pew Research Center’s latest survey includes an oversample of voters [...]

04.03.98

Democratic Congressional Chances Helped by Clinton Ratings

Introduction and Summary President Clinton’s lofty performance ratings are benefiting the Democratic Party, which is now in a stronger position with American voters than it has been for some time. In contrast, continuing negative perceptions of Republican congressional leaders are hamstringing the image of their party. By the biggest margin of the decade, the public [...]

11.03.96

Final Pew Center Survey – Clinton 52%, Dole 38%, Perot 9%

Survey Findings Bill Clinton’s lead over Bob Dole and Ross Perot remains as wide and deep at the end of the final week of the campaign as it has been for the past two months, despite the growing controversy about Democratic campaign finance irregularities. The Pew Research Center’s final survey of 1,211 likely voters, taken [...]

11.01.96

Dole Appeal Nearly Record Low

As the 1996 election campaign draws to an end, Bob Dole rates as one of the least appealing major party presidential candidates of almost four decades, according to an analysis of favorability ratings by Larry Hugick, director of political surveys at Princeton Survey Research Associates. He ranks 19th out of 20 candidates since 1960. Bill [...]

10.25.96

Clinton Unites Dems, Gains Working Class Independents

Introduction and Summary After two presidential debates and six weeks of the general campaign Bill Clinton’s lead over Bob Dole is as large as it was in early September. The course of the race has changed little with the passing of each important campaign milestone. The only observable consequence of the debates is that the [...]

10.04.96

Dole Can’t Cash In on Mixed View of Clinton

Introduction and Summary Bill Clinton continues to hold a commanding lead over Bob Dole and Ross Perot, but it is not because voters are delighted with his record, or because the electorate is euphoric about economic conditions, or because people expect better things to come. American voters are modest in their enthusiasm for Bill Clinton, [...]

09.13.96

Solid Clinton Lead, Small Gain for Congressional Democrats

Introduction and Summary As the fall campaign begins, Bill Clinton holds a solid lead over challengers Bob Dole and Ross Perot. But the race for control of Congress remains close. While the Democrats have gained some ground on the GOP over the course of the summer, American voters have a more positive view of incumbents [...]

08.02.96

A Dull Campaign, Clinton Will Win Say More than 70% of Voters

Introduction and Summary An overwhelming majority of Americans (73%) think the presidential campaign is dull so far. Almost as many (71%) believe that President Clinton will defeat expected Republican challenger Bob Dole next November. The former Senate majority leader is widely criticized for the job he is doing as he attempts to convince people to [...]

06.05.96

Bill Clinton’s Big Lead and The Electoral College

Also: Tax Cuts and Deficit Reduction … In What Context?; Chance Error and Horse Race Leads

04.26.96

Bill Clinton’s Solid Lead

Bill Clinton’s lead in the polls is impressive compared to other early front runners in recent presidential elections. His margin over Bob Dole is large, consistent and trending upward. Only Ronald Reagan in 1984 enjoyed all of these advantages. Four out of the six nationwide surveys conducted in early to mid-April show that Clinton’s lead [...]

04.05.96

Democratic Congressional Prospects Improve

Introduction and Summary Criticism of the GOP legislative agenda and the President’s improved standing in the polls now threaten prospects for continued Republican control of the House. Generic support for GOP Congressional candidates has significantly eroded over the past six months. While things are looking up for the Democrats, there may be worrisome parallels to [...]

03.14.96

Polls Trounce Pundits In Forecasting Primaries

Also: Wither The Perot Voter; Polling On The Buchanan Message; And You Think The Republican Party is Divided

02.29.96

Class Collisions in Response to Buchanan, Nationwide

Introduction and Summary Pat Buchanan’s populist appeals have broadened and strengthened his base as a GOP primary candidate, but at the expense of potential support from key groups that typically vote Republican in presidential elections. A 52% majority of college graduates and 53% of those who earn $75,000 a year or more are displeased with [...]

02.13.96

Volatility Still to Come in New Hampshire

Also: The Big Poll That Didn’t

01.11.96

Chance Error and Bill Clinton’s Political Fortunes

The big difference this week between the CNN/USA/Gallup poll and ABC/WP poll is the first major polling disparity of the ’96 campaign. Gallup’s results indicate that support for the President has tumbled sharply, while the GOP leadership is viewed more favorably than a month ago. In sharp contrast, the ABC/WP poll found no trend away [...]

01.03.96

The Iowa Echo, And Playing For Second In New Hampshire

Also: Centrism, No Passing Fancy; Small Changes In Question Wording Department

11.14.95

Energized Democrats Backing Clinton

Introduction and Summary Anxiety may replace anger as the dominant voter emotion in 1996. A major national survey finds significantly more Americans than 18 months ago worried about affording major expenses such as health care costs, college tuition, retirement funds and housing costs. Voter anxiety has increased across the political spectrum and appears to be [...]

10.30.95

Ignore The Horse Race, Pay Attention To The Trend

Also: Poll Apart On Powell; John Paul Who?

08.24.95

Support for Independent Candidate in ’96 Up Again

Introduction and Summary Support for a third party candidate in 1996 has increased for the third consecutive time in eight months, as opposition to Republican policies in Congress continues, and Bill Clinton’s approval rating sags. The latest Time Mirror Center for The People & The Press survey found as many as 26% saying they would [...]

03.30.95

Very Able, but Character, Compassion and Extreme Views Questioned

Report Summary Newt Gingrich is an enigma to the public. On balance, Americans approve of the job he is doing as Speaker of the House, but they are wary of his character, concerned about his extreme points of view, and wonder about his compassion. There is much more of a consensus that he has the [...]

02.17.95

Strong Support for Minimum Wage Hike and Preserving Entitlements

Report Summary While the Contract for America is getting all the play in Washington these days, there is still a lot of New Deal thinking in the rest of the country. No fewer than 79% of respondents in the latest Times Mirror Center survey say they approve of Bill Clinton’s proposal to increase the minimum [...]

11.06.94

GOP Leads Among Likely Voters, But Democrats Making Gains

Report Summary Going into the final days of the campaign, a nationwide Times Mirror survey finds the Republican party with about enough popular support to capture control of the House of Representatives, but not enough to guarantee such an outcome. Further, the trends observed in the survey suggest that the Democrats may narrow the margin [...]

10.28.94

Democrats Recover But GOP’s Turnout Edge Looms Large

Report Summary The latest nationwide Times Mirror Center voter survey reveals considerably more support for Democratic congressional candidates than just a few weeks ago. But the survey continues to show an unprecedented plurality of registered voters inclined to vote Republican. More importantly, as the election nears, it also finds the GOP with a sizeable lead [...]

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