PublicationsMarch 25, 2004

Far More Voters Believe Election Outcome Matters

Summary of Findings The long general election campaign begins with voters paying much more attention than usual and a decidedly greater number of Americans thinking that it matters who wins in the fall than felt that way four years ago. However, roughly half of Americans already say the campaign is too long, “boring” and “too […]

PublicationsDecember 8, 2003

Primary Preview: Surveys in Iowa, New Hampshire and South Carolina

Summary of Findings Voter opinion is still fluid in the early Democratic primary states of Iowa, New Hampshire and especially South Carolina. As with the candidates themselves, there are significant disagreements among likely primary voters in these pivotal states on such key issues as how to deal with the postwar situation in Iraq, gay marriage […]

PublicationsDecember 3, 2000

Internet Election News Audience Seeks Convenience, Familiar Names

Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]

PublicationsNovember 16, 2000

Campaign 2000 Highly Rated

Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]

PublicationsMay 9, 2000

McCain Could Add a Lot To the Gop Ticket

While it is too early to say how John McCain’s endorsement of George W. Bush will affect the presidential race, it is clear that a Bush-McCain ticket tests very strongly. Bush is currently in a statistical dead-heat with Al Gore (leading among registered voters 46%-45%). But with McCain as the vice-presidential nominee, the GOP ticket […]

PublicationsFebruary 5, 2000

The Tough Job of Communicating with Voters

Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]

PublicationsJune 17, 1998

Don’t Blame Us

Introduction and Summary Political consultants have clear consciences: Most do not think campaign practices that suppress turnout, use scare tactics and take facts out of context are unethical. They are nearly unanimous — 97% — in the belief that negative advertising is not wrong, and few blame themselves for public disillusionment with the political process. […]

PublicationsOctober 30, 1992

Voters Still Paying More Attention to Perot

Report Summary Despite his slippage in some candidate standing polls in recent days, Ross Perot continues to command more voter attention than George Bush and Bill Clinton during the last full week of “Campaign 92”. At week’s end, 39% of voters said they had heard the most about Perot in the news media, 26% named […]

PublicationsOctober 26, 1992

Perot is Back

Report Summary Ross Perot’s surge in the polls is drawing somewhat more support from Bill Clinton than from George Bush, and the third party candidate seems poised to make more gains that might further narrow Bill Clinton’s nationwide margin.

PublicationsOctober 22, 1992

One in Three Flunk Bush Ads

Report Summary A Times Mirror Center survey conducted October 14-18 reveals that the American electorate continues to react more negatively to George Bush’s campaign commercials than to those of each of his rivals. A majority of voters who say they have seen Bush commercials in the past week rate them poorly – 34% give them […]

PublicationsOctober 15, 1992

Clinton and Perot the Focus of Voter Attention

Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while […]

PublicationsOctober 8, 1992

Public Tunes Bush Out

Report Summary George Bush is losing the air wars to challengers Bill Clinton and Ross Perot. While the President may be getting as much media coverage and buying as much advertising as his rivals, voters this past week say they have heard most about Clinton and Perot.

PublicationsSeptember 17, 1992

Clinton Maintains Lead as Bush Campaign Struggles

Report Summary Bill Clinton is in as solid a position with American voters as was George Bush four years ago at this time. The Arkansas Governor’s 53% to 38% lead over President Bush has stabilized and his support is as firm as Bush’s was in September of 1988.