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11.05.06

Republicans Cut Democratic Lead in Campaign’s Final Days

Summary of Findings A nationwide Pew Research Center survey finds voting intentions shifting in the direction of Republican congressional candidates in the final days of the 2006 midterm campaign. The new survey finds a growing percentage of likely voters saying they will vote for GOP candidates. However, the Democrats still hold a 48% to 40% [...]

11.01.06

Karl Rove’s Ground War Challenge

10.11.06

November Turnout May Be High

Summary of Findings Turnout in the 2006 midterm election may well be higher than normal, given the level of interest expressed by voters. Today, 51% of voters say they have given a lot of thought to this November’s election, up from 45% at this point in 2002 and 42% in early October of 1998. Even [...]

04.06.05

The Dean Activists: Their Profile and Prospects

Introduction Although former Vermont governor Howard Dean failed to win the Democratic presidential nomination, his campaign left a strong imprint on the political world. It assembled a network of over a half-million active supporters and contributors, raised over $20 million in mostly small donations online, and demonstrated the power of the internet as a networking [...]

11.11.04

Voters Liked Campaign 2004, But Too Much ‘Mud-Slinging’

Summary of Findings Campaign 2004 receives generally favorable marks from the voters. An overwhelming 86% say they learned enough about the candidates to make an informed choice, while two-thirds express satisfaction with the choice of candidates. However, voters also believe this campaign was more negative than previous contests ­ 72% say there was more mud-slinging [...]

10.24.04

Voters Impressed with Campaign

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. [...]

10.20.04

Race Tightens Again, Kerry’s Image Improves

Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a [...]

09.16.04

Kerry Support Rebounds, Race Again Even

Introduction and Summary Voter opinion in the presidential race has seesawed dramatically in the first two weeks of September. Following a successful nominating convention, George W. Bush broke open a deadlocked contest and jumped out to a big lead over John Kerry. However, polling this past week finds that Bush’s edge over his Democratic rival [...]

07.08.04

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention [...]

06.24.04

Swing Vote Smaller Than Usual, But Still Sizable

Summary of Findings There are considerably fewer swing voters now than at this point in the previous three presidential campaigns. But the swing vote, while smaller in relative terms, is still substantial and certainly large enough for a presidential candidate to win a big victory. Pew’s most recent survey, conducted June 3-13, finds 21% of [...]

03.25.04

Far More Voters Believe Election Outcome Matters

Summary of Findings The long general election campaign begins with voters paying much more attention than usual and a decidedly greater number of Americans thinking that it matters who wins in the fall than felt that way four years ago. However, roughly half of Americans already say the campaign is too long, “boring” and “too [...]

12.08.03

Primary Preview: Surveys in Iowa, New Hampshire and South Carolina

Summary of Findings Voter opinion is still fluid in the early Democratic primary states of Iowa, New Hampshire and especially South Carolina. As with the candidates themselves, there are significant disagreements among likely primary voters in these pivotal states on such key issues as how to deal with the postwar situation in Iraq, gay marriage [...]

12.03.00

Internet Election News Audience Seeks Convenience, Familiar Names

Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire [...]

11.16.00

Campaign 2000 Highly Rated

Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous [...]

05.09.00

McCain Could Add a Lot To the Gop Ticket

While it is too early to say how John McCain’s endorsement of George W. Bush will affect the presidential race, it is clear that a Bush-McCain ticket tests very strongly. Bush is currently in a statistical dead-heat with Al Gore (leading among registered voters 46%-45%). But with McCain as the vice-presidential nominee, the GOP ticket [...]

02.05.00

The Tough Job of Communicating with Voters

Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, [...]

06.17.98

Don’t Blame Us

Introduction and Summary Political consultants have clear consciences: Most do not think campaign practices that suppress turnout, use scare tactics and take facts out of context are unethical. They are nearly unanimous — 97% — in the belief that negative advertising is not wrong, and few blame themselves for public disillusionment with the political process. [...]

10.30.92

Voters Still Paying More Attention to Perot

Report Summary Despite his slippage in some candidate standing polls in recent days, Ross Perot continues to command more voter attention than George Bush and Bill Clinton during the last full week of “Campaign 92″. At week’s end, 39% of voters said they had heard the most about Perot in the news media, 26% named [...]

10.26.92

Perot is Back

Report Summary Ross Perot’s surge in the polls is drawing somewhat more support from Bill Clinton than from George Bush, and the third party candidate seems poised to make more gains that might further narrow Bill Clinton’s nationwide margin.

10.22.92

One in Three Flunk Bush Ads

Report Summary A Times Mirror Center survey conducted October 14-18 reveals that the American electorate continues to react more negatively to George Bush’s campaign commercials than to those of each of his rivals. A majority of voters who say they have seen Bush commercials in the past week rate them poorly – 34% give them [...]

10.15.92

Clinton and Perot the Focus of Voter Attention

Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while [...]

10.08.92

Public Tunes Bush Out

Report Summary George Bush is losing the air wars to challengers Bill Clinton and Ross Perot. While the President may be getting as much media coverage and buying as much advertising as his rivals, voters this past week say they have heard most about Clinton and Perot.

09.17.92

Clinton Maintains Lead as Bush Campaign Struggles

Report Summary Bill Clinton is in as solid a position with American voters as was George Bush four years ago at this time. The Arkansas Governor’s 53% to 38% lead over President Bush has stabilized and his support is as firm as Bush’s was in September of 1988.

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