Apr. 24, 2008

More Americans View Campaign As Too Negative

Summary of Findings Interest in what the public perceives as an excessively negative presidential campaign declined in the days leading up to the Pennsylvania primary. Just 29% of Americans say they paid very close attention to news about the presidential campaign last week, the lowest percentage recorded since December 2007. By comparison, 43% said they […]

Apr. 3, 2008

Robo-Calls Now Lead Other Forms of Campaign Outreach

As Congress considers a proposal to put restrictions on pre-recorded campaign calls, or “robo-calls,” the frequency of such calls is increasing. Overall, 39% of voters say they have received a pre-recorded call about the campaign, up from 25% in November. In other campaign findings, Democrats are more likely than Republicans to engage in campaign activities […]

Mar. 27, 2008

Obama Weathers the Wright Storm, Clinton Faces Credibility Problem.

Summary of Findings The videos of Rev. Jeremiah Wright’s controversial sermons and Barack Obama’s subsequent speech on race and politics have attracted more public attention than any events thus far in the 2008 presidential campaign. A majority of the public (51%) said they heard “a lot” about the videos, and an even larger percentage (54%) […]

Feb. 21, 2008

Campaign Seen as Less Negative than 2004 Contest

Summary of Findings The public remains highly engaged in the presidential campaign, and strong majorities say the campaign is important, easy to follow, interesting and informative. The public’s only major complaint about the campaign is its length: 57% say it is too long, while 40% disagree. However, campaign fatigue has not increased in recent months. […]

Jan. 24, 2008

An Even More Partisan Agenda for 2008

Summary of Findings With the economy slowing and the stock market reeling, there is greater agreement among Republicans and Democrats that strengthening the nation’s economy should be a top priority for the president and Congress in the coming year. By contrast, partisan differences over the importance of other domestic issues — such as dealing with […]

Jan. 11, 2008

Internet’s Broader Role in Campaign 2008

Summary of Findings The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the internet has […]

Dec. 7, 2007

Iowa, NH Voters Heavily Courted, Dems Have Edge in Personal Contact

Summary of Findings Voters in the early primary states of Iowa and New Hampshire are being inundated with mail, phone calls and other contacts from the presidential campaigns. In particular, overwhelming majorities of likely voters in both states have received pre-recorded calls, or “robo-calls,” about the campaign. However, far more Democratic voters than Republican voters […]

Jul. 26, 2007

Hillary Clinton Most Visible Presidential Candidate

Summary of Findings The 2008 presidential campaign remained a top tier news story last week both in terms of coverage and public interest. The campaign has been one of the top five most covered news stories for much of the year, and public interest has remained fairly consistent. This past week, the national news media […]

Jul. 12, 2007

Campaign Internet Videos: Viewed More on TV than Online

Summary of Findings Short videos produced for the internet are becoming an important component of campaign news. In some cases, candidates themselves are producing videos and releasing them on their campaign websites. Candidates also are seeing their own gaffes or embarrassing moments packaged in a brief video and put up on the web for all […]

Nov. 16, 2006

Public Cheers Democratic Victory

Summary of Findings The Democrats’ big win on Nov. 7 has gotten a highly favorable response from the public. In fact, initial reactions to the Democratic victory are as positive as they were to the GOP’s electoral sweep of Congress a dozen years ago. Six-in-ten Americans say they are happy that the Democratic Party won […]

Nov. 5, 2006

Republicans Cut Democratic Lead in Campaign’s Final Days

Summary of Findings A nationwide Pew Research Center survey finds voting intentions shifting in the direction of Republican congressional candidates in the final days of the 2006 midterm campaign. The new survey finds a growing percentage of likely voters saying they will vote for GOP candidates. However, the Democrats still hold a 48% to 40% […]

Nov. 1, 2006

Karl Rove’s Ground War Challenge

Oct. 11, 2006

November Turnout May Be High

Summary of Findings Turnout in the 2006 midterm election may well be higher than normal, given the level of interest expressed by voters. Today, 51% of voters say they have given a lot of thought to this November’s election, up from 45% at this point in 2002 and 42% in early October of 1998. Even […]

Apr. 6, 2005

The Dean Activists: Their Profile and Prospects

Introduction Although former Vermont governor Howard Dean failed to win the Democratic presidential nomination, his campaign left a strong imprint on the political world. It assembled a network of over a half-million active supporters and contributors, raised over $20 million in mostly small donations online, and demonstrated the power of the internet as a networking […]

Nov. 11, 2004

Voters Liked Campaign 2004, But Too Much ’Mud-Slinging’

Summary of Findings Campaign 2004 receives generally favorable marks from the voters. An overwhelming 86% say they learned enough about the candidates to make an informed choice, while two-thirds express satisfaction with the choice of candidates. However, voters also believe this campaign was more negative than previous contests ­ 72% say there was more mud-slinging […]

Oct. 24, 2004

Voters Impressed with Campaign

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

Oct. 20, 2004

Race Tightens Again, Kerry’s Image Improves

Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a […]

Sep. 16, 2004

Kerry Support Rebounds, Race Again Even

Introduction and Summary Voter opinion in the presidential race has seesawed dramatically in the first two weeks of September. Following a successful nominating convention, George W. Bush broke open a deadlocked contest and jumped out to a big lead over John Kerry. However, polling this past week finds that Bush’s edge over his Democratic rival […]

Jul. 8, 2004

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention […]

Jun. 24, 2004

Swing Vote Smaller Than Usual, But Still Sizable

Summary of Findings There are considerably fewer swing voters now than at this point in the previous three presidential campaigns. But the swing vote, while smaller in relative terms, is still substantial and certainly large enough for a presidential candidate to win a big victory. Pew’s most recent survey, conducted June 3-13, finds 21% of […]