Nov. 11, 2004

Voters Liked Campaign 2004, But Too Much ’Mud-Slinging’

Summary of Findings Campaign 2004 receives generally favorable marks from the voters. An overwhelming 86% say they learned enough about the candidates to make an informed choice, while two-thirds express satisfaction with the choice of candidates. However, voters also believe this campaign was more negative than previous contests ­ 72% say there was more mud-slinging […]

Oct. 24, 2004

Voters Impressed with Campaign

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

Oct. 20, 2004

Race Tightens Again, Kerry’s Image Improves

Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a […]

Sep. 16, 2004

Kerry Support Rebounds, Race Again Even

Introduction and Summary Voter opinion in the presidential race has seesawed dramatically in the first two weeks of September. Following a successful nominating convention, George W. Bush broke open a deadlocked contest and jumped out to a big lead over John Kerry. However, polling this past week finds that Bush’s edge over his Democratic rival […]

Jul. 8, 2004

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention […]

Jun. 24, 2004

Swing Vote Smaller Than Usual, But Still Sizable

Summary of Findings There are considerably fewer swing voters now than at this point in the previous three presidential campaigns. But the swing vote, while smaller in relative terms, is still substantial and certainly large enough for a presidential candidate to win a big victory. Pew’s most recent survey, conducted June 3-13, finds 21% of […]

Mar. 25, 2004

Far More Voters Believe Election Outcome Matters

Summary of Findings The long general election campaign begins with voters paying much more attention than usual and a decidedly greater number of Americans thinking that it matters who wins in the fall than felt that way four years ago. However, roughly half of Americans already say the campaign is too long, “boring” and “too […]