Dec. 3, 2000

Internet Election News Audience Seeks Convenience, Familiar Names

Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]

Nov. 16, 2000

Campaign 2000 Highly Rated

Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]

May. 9, 2000

McCain Could Add a Lot To the Gop Ticket

While it is too early to say how John McCain’s endorsement of George W. Bush will affect the presidential race, it is clear that a Bush-McCain ticket tests very strongly. Bush is currently in a statistical dead-heat with Al Gore (leading among registered voters 46%-45%). But with McCain as the vice-presidential nominee, the GOP ticket […]

Feb. 5, 2000

The Tough Job of Communicating with Voters

Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]