May. 15, 2012

Section 1: Survey Comparisons and Benchmarks

For the past few decades, telephone survey researchers have faced increasing difficulty contacting Americans and getting reluctant people to cooperate. Surveyors also face the challenge of adequately covering the U.S. population at a time of growing cell phone use. More than a third of households can be reached only on a cell phone, thus making […]

May. 15, 2012

Assessing the Representativeness of Public Opinion Surveys

For decades survey research has provided trusted data about political attitudes and voting behavior, the economy, health, education, demography and many other topics. But political and media surveys are facing significant challenges as a consequence of societal and technological changes. It has become increasingly difficult to contact potential respondents and to persuade them to […]