Sep. 16, 2004

Section 2: Perception of the Candidates

A large majority of voters (72%) believe that Bush and Kerry take different positions from each other on the issues, compared with 19% who see their positions as similar. That is up slightly from June, when 68% saw differences between the candidates’ positions. Far more voters see clear distinctions between the candidates than did so […]

Sep. 16, 2004

Section 3: Views of the Campaign

Views of the campaign, which were already mostly positive in June, have improved over the summer. More voters think the campaign is important (90%) and informative (63%). And the number who say the campaign is interesting, rather than dull, has risen from 35% in June to 50% now. Although voters are more engaged in the […]

Aug. 18, 2004

Part Five: Opinion About the Bush Administration’s Stewardship

President Bush still receives fairly strong marks for his handling of terrorism, particularly when compared with his low ratings on other key components of foreign policy. In the July 8-18 survey, conducted prior to the Democratic convention and the government’s announcement of elevated terrorism alert, a 54% majority approve of Bush’s performance in handling terrorist […]

Aug. 12, 2004

Public Faults Bush on Economy – 55% Say Jobs are Scarce

Summary of Findings With three months to go until the presidential election, the American public remains largely dissatisfied with economic conditions and with President Bush’s stewardship of the economy. Two-thirds rate the national economy as “only fair” or “poor,” while just one-third judge it to be “excellent” or “good.” Accordingly, Bush gets low ratings for […]

Jul. 21, 2004

Democratic Party Image Improvement

Summary of Findings Sen. John Kerry enters the Democratic convention next week bolstered by a number of favorable trends in public opinion, although he remains locked in a statistical tie for voter support with President George W. Bush. His party is dominant on key domestic issues and at least competitive with the Republicans on every […]

Jun. 24, 2004

Swing Vote Smaller Than Usual, But Still Sizable

Summary of Findings There are considerably fewer swing voters now than at this point in the previous three presidential campaigns. But the swing vote, while smaller in relative terms, is still substantial and certainly large enough for a presidential candidate to win a big victory. Pew’s most recent survey, conducted June 3-13, finds 21% of […]

Mar. 29, 2004

Bush Support Steady in Wake of Clarke Criticisms

Summary of Findings A week’s worth of criticism of his pre-Sept. 11 record on terrorism has had little impact on President Bush’s support among voters. He is now running even with Sen. John Kerry in a head-to-head match-up among registered voters (47% Kerry- 46% Bush) after trailing Kerry by 52%-43% in mid-March. Voter opinions have […]

Mar. 3, 2004

Three-in-Ten Voters Open to Persuasion

Summary of Findings Heading into an eight-month marathon to Election Day, President Bush and Sen. John Kerry already command strong support from their respective parties and will now try to win over those in the middle: ­ the estimated three-in-ten voters who have not yet fully committed to either candidate. Overall, 38% of voters support […]

Oct. 30, 2000

Attentive Swing Voters Lean Toward Gore; Inattentive Voters Are Split

As the presidential campaign moves into the home stretch, two distinctly different groups of swing voters may well determine the outcome. Attentive swing voters — those who have followed the campaign relatively closely and are just as likely to vote as those who have made up their minds — currently favor Al Gore and strongly […]

Oct. 25, 2000

Voter Opinions Stalled

Introduction and Summary With two weeks to go until Election Day, voters still can’t choose between Al Gore and George W. Bush. The perceived strengths and weaknesses of both candidates continue to drive voter indecision. People have a better opinion of the Texas governor personally than they had in September, prior to the debates. At […]

Oct. 10, 2000

Presidential Debate Clouds Voters’ Choice

Introduction and Summary Al Gore’s personality may be costing him votes. Although a plurality of voters believe he won the first presidential debate, he has lost his small September lead over George W. Bush. As the race has narrowed, an increasing number of voters who oppose the vice president say they dislike his personality. On […]

Mar. 15, 2000

The Two Strains of Swing Voters

With all eyes now firmly focused on a general election match-up between Al Gore and George W. Bush, the big question is which way independents will go — particularly those independents who have been supporting John McCain. While McCain’s popularity has focused more attention on this crucial bloc, independents are the swing voters in every […]