Nov. 15, 2012

Low Marks for the 2012 Election

The 2012 presidential campaign was a frustrating experience for many voters, who say the campaign was more negative than usual and had less discussion of issues than in most previous campaigns. Both Obama and Romney get mixed grades for the job they did reaching out to voters, as do campaign consultants, the press and […]

May. 4, 2011

Section 3: Demographics and News Sources

The nine typology groups differ not just in the defining components of the typology—their values and attitudes—but also in their demographic makeup. In many cases, groups with similar ideological and political interests are fundamentally different when it comes to demographics, while other groups with differing beliefs share key demographic markers. Staunch Conservatives stand out as […]

Sep. 12, 2010

Section 2: Online and Digital News

The internet is a regular news source for a majority of Americans – 57% regularly get news from at least one internet or digital source. Over the past several years, there has been a rise in the use of more traditional online technologies, like search engines, and a proliferation of new technologies, like news applications […]

Jun. 5, 2009

Gen Next Squeezed By Recession, But Most See Better Times Ahead

May. 21, 2009

Section 10: Social Networking, Science and Civil Liberties

Amid the growing popularity of social networking web sites, the public expresses mixed opinions about people sharing personal information online. About as many say it is a bad thing (44%) that the internet enables people to share pictures and other personal things about themselves with others as see this as a good thing (43%). As […]

Aug. 17, 2008

Online and Digital News

Online news consumption continues to grow, and substantial minorities of Americans are now taking advantage of specialized web-based and digital tools to get the news. Overall, 37% of the public – including more than half of those who go on the internet (55%) – say they regularly get news online. A decade ago, just 13% […]

Jan. 11, 2008

Internet’s Broader Role in Campaign 2008

Summary of Findings The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the internet has […]

Jan. 14, 1999

Section I – Basic Patterns of Internet Use

As the number of Americans using Internet technology continues to grow, people increasingly turn to the Internet to do research for work, get entertainment and travel information, shop, and catch up with friends and family. This wide range of activities reflects the expanding Internet population, which is beginning to look like a broader cross-section of […]