Methodology ReportsNovember 7, 2012

A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys

As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare […]

Methodology ReportsMay 15, 2012

Assessing the Representativeness of Public Opinion Surveys

For decades survey research has provided trusted data about political attitudes and voting behavior, the economy, health, education, demography and many other topics. But political and media surveys are facing significant challenges as a consequence of societal and technological changes. It has become increasingly difficult to contact potential respondents and to persuade them to […]

Methodology ReportsMarch 6, 2009

Why Surveys of Muslim Americans Differ

Methodology ReportsMay 22, 2008

Research Roundup: Latest Findings on Cell Phones and Polling

CommentaryJuly 2, 2007

“Frequently Asked Questions” about Pew’s Muslim American Survey

Methodology ReportsApril 20, 2004

Gauging the Impact of Growing Nonresponse on Estimates from a National RDD Telephone Survey

Public Opinion Quarterly 70: 759-779 (2006) – This article provides more extensive analysis of data from the study reported in Polls Face Growing Resistance, But Still Representative.