Dec. 15, 2005

Wal-Mart a Good Place to Shop But Some Critics Too

Summary of Findings As shoppers flock to the stores for holiday gifts, some express mixed feelings about the nation’s largest retailer. Nearly every American lives near enough a Wal-Mart to shop there, and 84% say they have done so in the past year. Praise for the retailer’s low prices, wide selection and convenience flow freely, […]

May. 10, 2005

Part 3: Demographics, Lifestyle and News Consumption

The nine groups in the political typology are defined by their beliefs and values, not by their demographic characteristics. Yet each group has a distinctly different demographic profile, which in some cases bears little resemblance to those of their ideological and political allies. For example, Enterprisers have by far the highest percentage of men of […]

Apr. 10, 2001

Section IV. Religion in American Life

Religion plays an important role in the personal lives of most Americans. The number of people saying religion is very important to them has gradually increased over the past two decades, after declining sharply between the mid-1960s and late 1970s. Currently, nearly two-thirds of Americans (64%) call religion very important. Fully nine-in-ten pray at least […]