PublicationsSeptember 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

PublicationsDecember 4, 1991

On the Eve of ’92: Fault Lines In the Electorate

Report Summary Dissatisfaction with the way things are going in the country has now reached pre-Reagan economic recovery levels with over six in ten expressing fundamental discontent with the country’s course. Yet the President’s rating at 55% approve, 33% disapprove is at least as good if not better than that of recent GOP predecessors who […]