May. 10, 2005

Part 5: Politics and the Typology

The political polarization evident in last fall’s presidential election is clearly reflected in the Pew typology. The two most heavily Republican groups ­ Enterprisers and Social Conservatives, who together account for 23% of registered voters ­ supported Bush by margins of 20-1 or more. The strongest Democratic groups ­ Liberals and Disadvantaged Democrats, who together […]

Jan. 16, 2003

Public Wants Proof of Iraqi Weapons Programs

Summary of Findings A two-thirds majority of the public continues to express qualified support for the idea of using military force to end the rule of Saddam Hussein. But the Bush administration may face a major challenge in winning public support for the use of force if U.N. weapons inspections yield anything less than evidence […]

Jul. 24, 2001

Other Important Findings and Analyses

High Marks for Political Institutions The public has generally high regard for major governmental institutions – even those, like the Supreme Court and FBI – that have recently been dogged by controversy. As in the past, the U.S. military is widely popular, with better than eight-in-ten rating it favorably. Seven-in-ten have a positive impression of […]

Jan. 11, 2001

Other Important Findings and Analyses

GOP Narrows Issues Gap Republicans have made considerable headway over the past two years in cutting into the Democrats’ issues advantage. The public now rates the two parties about even for their ideas on taxes, education and the global economy. The Democrats narrowly led the GOP on global economic issues in January 1999 (38%-33%) and […]

May. 11, 2000

Other Important Findings and Analyses

Bush Bounces Back In the presidential race, key voting groups continue to shift back and forth between Bush and Gore, as the public is clearly having difficulty making up its mind about this contest. Some of the gains Gore made in the immediate aftermath of the primary season have since been reversed. Senior citizens rallied […]

Sep. 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

Oct. 11, 1990

The People, The Press & Politics 1990

Seen through the Times Mirror Center for the People & the Press’ political typology of 1990, the American electorate presents a disquieting picture of political gridlock. Despite the personal popularity of President Bush, cynicism toward the political system in general is growing as the public in unprecedented numbers associates Republicans with wealth and greed, […]

Sep. 30, 1987

The People, the Press & Politics

Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]