Nov. 19, 2007

Tracking the Traders

In recent months, the U.S. stock market has seen record highs coupled with dramatic sell-offs, its volatility fueled by the sub-prime mortgage and credit crisis, the weak dollar, and oil prices heading toward $100 per barrel. At the same time, the public has grown increasingly worried about the state of the U.S. economy. Yet these […]

May. 10, 2005

Part 3: Demographics, Lifestyle and News Consumption

The nine groups in the political typology are defined by their beliefs and values, not by their demographic characteristics. Yet each group has a distinctly different demographic profile, which in some cases bears little resemblance to those of their ideological and political allies. For example, Enterprisers have by far the highest percentage of men of […]

Jun. 21, 2001

Other Important Findings and Analyses

Finances Top Family Problem Economic concerns are weighing on the minds of Americans these days. When asked in an open-ended format to name the biggest problem currently facing them and their families, most Americans (62%) cite financial concerns, and the proportion doing so is up significantly from the mid-1990s. In 1994, 56% named financial concerns […]