PublicationsSeptember 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

PublicationsApril 6, 1994

Economic Recovery Has Little Impact on American Mood

Report Summary Despite signs of an economic turn around, Americans remain highly dissatisfied with the state of the nation, financially burdened and fearful about their futures. From an economic point of view, continued discontent with earning power of American jobs is inhibiting celebration of the economic recovery. From a political one, preoccupation with Whitewater is […]

PublicationsJuly 8, 1992

Campaign ’92: Survey VIII

Report Summary On the eve of the national political conventions the American electorate is composed of three generations that are likely to play vastly different roles in the coming election. Americans over 50 may be the first generation of older people in modern history to spearhead a political revolution, and middle-aged people, clustered in the […]

PublicationsMarch 22, 1991

GOP Collects Big War Dividend

Report Summary The military victory in the Gulf has positioned Republicans to establish the GOP as the dominant national political party. The latest nationwide survey by the Times Mirror Center For The People & The Press finds more Americans calling themselves Republicans than Democrats and shows the GOP with a 10 percentage point lead in […]

PublicationsOctober 11, 1990

The People, The Press & Politics 1990

Seen through the Times Mirror Center for the People & the Press’ political typology of 1990, the American electorate presents a disquieting picture of political gridlock. Despite the personal popularity of President Bush, cynicism toward the political system in general is growing as the public in unprecedented numbers associates Republicans with wealth and greed, […]

PublicationsSeptember 30, 1987

The People, the Press & Politics

Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]