Multi-section ReportsOctober 23, 2008

Liberal Dems Top Conservative Reps in Donations, Activism

With less than two weeks to go before Election Day, voters remain riveted to the presidential campaign. But liberal Democrats are leading the way by engaging in far more activism than other partisan and ideological groups. By almost any measure of political interest or activity, liberal Democratic voters are more strongly connected to this […]

Multi-section ReportsJuly 10, 2008

Likely Rise in Voter Turnout Bodes Well for Democrats

The outlook for the presidential election at mid-year is substantially different than at comparable points in time in recent campaigns. First, turnout is likely to be higher this fall – perhaps much higher than in previous elections – as voter interest continues at record levels. Second, as has been the case since the start […]

CommentaryApril 3, 2008

Robo-Calls Now Lead Other Forms of Campaign Outreach

As Congress considers a proposal to put restrictions on pre-recorded campaign calls, or “robo-calls,” the frequency of such calls is increasing. Overall, 39% of voters say they have received a pre-recorded call about the campaign, up from 25% in November. In other campaign findings, Democrats are more likely than Republicans to engage in campaign activities […]

PublicationsDecember 7, 2007

Iowa, NH Voters Heavily Courted, Dems Have Edge in Personal Contact

Summary of Findings Voters in the early primary states of Iowa and New Hampshire are being inundated with mail, phone calls and other contacts from the presidential campaigns. In particular, overwhelming majorities of likely voters in both states have received pre-recorded calls, or “robo-calls,” about the campaign. However, far more Democratic voters than Republican voters […]

PublicationsApril 15, 2007

Public Knowledge of Current Affairs Little Changed by News and Information Revolutions

Summary of Findings What’s Your News IQ? Take the Latest Quiz Since the late 1980s, the emergence of 24-hour cable news as a dominant news source and the explosive growth of the internet have led to major changes in the American public’s news habits. But a new nationwide survey finds that the coaxial and digital […]

PublicationsJune 27, 2006

Democrats More Eager to Vote, But Unhappy with Party

Summary of Findings With less than five months to go before Election Day, Democrats hold two distinct advantages in the midterm campaign that they have not enjoyed for some time. First, Americans continue to say they favor the Democratic candidate in their district, by a 51% to 39% margin. Second, the level of enthusiasm about […]

CommentaryMay 30, 2006

Politics and the “DotNet” Generation

What’s the new generation coming to? Are today’s young people apathetic and politically inert, as the stereotypes suggest? Are they more reluctant to get involved in politics and public life than generations past? What will American politics be like when they are eventually in charge? The answers are not what you might think. Not only […]

PublicationsJuly 8, 2004

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention […]

Methodology ReportsApril 20, 2004

Gauging the Impact of Growing Nonresponse on Estimates from a National RDD Telephone Survey

Public Opinion Quarterly 70: 759-779 (2006) – This article provides more extensive analysis of data from the study reported in Polls Face Growing Resistance, But Still Representative.

PublicationsSeptember 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

PublicationsJuly 16, 1993

The Vocal Minority In American Politics

Report Summary American public opinion is being distorted and exaggerated by the voices that dominate the airwaves of talk radio, clog the White House switchboard when a Zoe Baird stumbles, and respond to call-in polls. In the current environment, these new voices of public opinion can caricature discontent with American political institutions, rather than genuinely […]

PublicationsJuly 8, 1992

Campaign ’92: Survey VIII

Report Summary On the eve of the national political conventions the American electorate is composed of three generations that are likely to play vastly different roles in the coming election. Americans over 50 may be the first generation of older people in modern history to spearhead a political revolution, and middle-aged people, clustered in the […]

PublicationsDecember 4, 1991

On the Eve of ’92: Fault Lines In the Electorate

Report Summary Dissatisfaction with the way things are going in the country has now reached pre-Reagan economic recovery levels with over six in ten expressing fundamental discontent with the country’s course. Yet the President’s rating at 55% approve, 33% disapprove is at least as good if not better than that of recent GOP predecessors who […]

PublicationsJune 28, 1990

The Age of Indifference

Report Summary In the days when LBJ was President, the phrase “generation gap” summed up the contrasting political and social values of young Americans and their elders. Today, a new but different generation gap exists. A major comparative examination of what young people know, what they pay attention to, and what media they use reveals […]