PublicationsJuly 8, 1992

Campaign ’92: Survey VIII

Report Summary On the eve of the national political conventions the American electorate is composed of three generations that are likely to play vastly different roles in the coming election. Americans over 50 may be the first generation of older people in modern history to spearhead a political revolution, and middle-aged people, clustered in the […]

PublicationsDecember 4, 1991

On the Eve of ’92: Fault Lines In the Electorate

Report Summary Dissatisfaction with the way things are going in the country has now reached pre-Reagan economic recovery levels with over six in ten expressing fundamental discontent with the country’s course. Yet the President’s rating at 55% approve, 33% disapprove is at least as good if not better than that of recent GOP predecessors who […]

PublicationsJune 28, 1990

The Age of Indifference

Report Summary In the days when LBJ was President, the phrase “generation gap” summed up the contrasting political and social values of young Americans and their elders. Today, a new but different generation gap exists. A major comparative examination of what young people know, what they pay attention to, and what media they use reveals […]

PublicationsSeptember 30, 1987

The People, the Press & Politics

Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]