Political Advertising

Ground War More Intense Than 2006, Early Voting More Prevalent

Democrats Stirring But Are No Match for Energized Republicans

Ground War More Intense Than 2006, Early Voting More Prevalent

Democrats Stirring But Are No Match for Energized Republicans

Section 2: The Ground Game, Political Ads and Voter Participation

Election Weekend News Interest Hits 20-Year High

Top Events of Campaign 2008

Campaign Seen As Increasingly Negative

McCain Ads Seen as Less Truthful

Views of Palin Fluid as Spotlight Remains on GOP Ticket

Public Sees Obama Ads Getting More Negative

Obama Fatigue – 48% Hearing Too Much About Him

McCain's Ads Seen As Negative, Obama's as Positive

November Turnout May Be High

Democrats Hold Enthusiasm, Engagement Advantage

Kerry Support Rebounds, Race Again Even

Strong Interest in Debates

Section 3: Views of the Campaign

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Choice of President Matters More in 2004

Media Seen As Fair, But Tilting to Gore

Questioning Kosovo

Also: Early Issue Advertising

Voters Not So Angry, Not So Interested

Compared to 1994

Other Important Findings

Dole Can't Cash In on Mixed View of Clinton

Interest in Debates Off

Other Important Findings

Voters Say ‘Thumbs Up’ To Campaign, Process & Coverage

Campaign '92 Survey XIII

One in Three Flunk Bush Ads

Air Wars Score Card 3

Public Tunes Bush Out

Air Wars Score Card

Campaign ’92: Survey VIII

Generation Divide

Public Opinion of Election Coverage Improves

Democrats and Campaign Commercials Also Get Better Reviews

The People, the Press & Politics