Oct. 21, 2010

Ground War More Intense Than 2006, Early Voting More Prevalent

As the midterm elections approach, there is every indication that voter turnout will be as high as in 2006, but unlike four years ago, Republicans – not Democrats – are now more engaged and enthusiastic about casting a ballot. The prospects for a GOP turnout advantage on Election Day are almost as favorable in […]

Oct. 21, 2010

Section 2: The Ground Game, Political Ads and Voter Participation

An overwhelming majority of voters (88%) report having seen or heard commercials for candidates running for office so far this year. This is comparable to the 89% of voters who said they had seen or heard campaign commercials at roughly the same point in the 2006 midterm cycle. Today, more than half of voters (56%) […]

Oct. 11, 2006

November Turnout May Be High

Summary of Findings Turnout in the 2006 midterm election may well be higher than normal, given the level of interest expressed by voters. Today, 51% of voters say they have given a lot of thought to this November’s election, up from 45% at this point in 2002 and 42% in early October of 1998. Even […]

Sep. 16, 2004

Section 3: Views of the Campaign

Views of the campaign, which were already mostly positive in June, have improved over the summer. More voters think the campaign is important (90%) and informative (63%). And the number who say the campaign is interesting, rather than dull, has risen from 35% in June to 50% now. Although voters are more engaged in the […]

Jul. 8, 2004

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention […]

Oct. 15, 2000

Media Seen As Fair, But Tilting to Gore

Introduction and Summary Voters generally believe the media has been fair to both major presidential candidates, but more say the press has been fair to Al Gore than to George W. Bush. Fully 74% of voters say the vice president has gotten fair press treatment, while 65% say the same about Bush. Nearly six-in-ten voters […]

May. 14, 1999

Questioning Kosovo

Also: Early Issue Advertising

Jun. 15, 1998

Other Important Findings

Political Interest Down from ’94 A sharp decline in the number of Americans tuned in to government and public affairs offers new evidence that the November election may not spark much interest. Indeed, just 9% of Americans are following news about candidates and elections in their states very closely. Interest in the elections is lackluster […]

Oct. 4, 1996

Other Important Findings

Little Commercial Appeal The public has seen more of Dole’s campaign ads than Clinton’s but grades them lower. Fully 70% said they had watched Dole’s television commercials, compared to 63% who had watched Clinton’s ads. But when asked to rate the commercials “as being a convincing reason to vote for” each candidate, 24% gave Dole’s […]

Nov. 15, 1992

Voters Say ’Thumbs Up’ To Campaign, Process & Coverage

Report Summary The American electorate feels better about itself and better about the campaign process than it did four years ago. A panel back post-mortem survey of voters conducted the weekend following the election found 77% of Americans thinking they learned enough during the campaign to make an informed choice between President George Bush, Governor […]

Oct. 22, 1992

One in Three Flunk Bush Ads

Report Summary A Times Mirror Center survey conducted October 14-18 reveals that the American electorate continues to react more negatively to George Bush’s campaign commercials than to those of each of his rivals. A majority of voters who say they have seen Bush commercials in the past week rate them poorly – 34% give them […]

Oct. 8, 1992

Public Tunes Bush Out

Report Summary George Bush is losing the air wars to challengers Bill Clinton and Ross Perot. While the President may be getting as much media coverage and buying as much advertising as his rivals, voters this past week say they have heard most about Clinton and Perot.

Jul. 8, 1992

Campaign ’92: Survey VIII

Report Summary On the eve of the national political conventions the American electorate is composed of three generations that are likely to play vastly different roles in the coming election. Americans over 50 may be the first generation of older people in modern history to spearhead a political revolution, and middle-aged people, clustered in the […]

Nov. 16, 1990

Public Opinion of Election Coverage Improves

Report Summary American voters gave the press a C+ grade for its coverage of the 1990 campaign, but that is a substantial improvement over the D+ grade the press received for its coverage of the 1988 presidential campaign. The press received better ratings than the parties and the campaign professionals for Election ’90. In 1988, […]

Sep. 30, 1987

The People, the Press & Politics

Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]