PublicationsJuly 2, 2002

Laura Bush’s Changing Image: No Longer Just ’Nice’

Research Findings Americans like Laura Bush even more than they did a year ago, and her public image is better defined these days. Seven-in-ten (69%) say they approve of the way Mrs. Bush is handling her job, up from 58% last July. A year ago, fully a third of the public (34%) had not formed […]

Multi-section ReportsJuly 24, 2001

Laura and Hillary Polls Apart

Introduction and Summary Six months into her husband’s presidency, Laura Bush has made a positive impression on the American public. A strong majority (64%) has a favorable opinion of the first lady, and most approve of the way she’s handling her job. Although her predecessor, Hillary Clinton, drew a comparable favorability rating of 60% at […]

Multi-section ReportsApril 26, 2001

Bush’s Base Backs Him to the Hilt

Introduction and Summary After three months in office, George W. Bush is doing about as well with the American public as did his predecessors, because Republicans love what they are seeing and Democrats are expressing only modest opposition to his stewardship of the country. Bush’s approval ratings among the GOP faithful are slightly higher than […]

Multi-section ReportsFebruary 22, 2001

Bush Approval on Par, No Tax Cut Momentum

Introduction and Summary The public’s view of George W. Bush’s first month in office is remarkably unremarkable. Despite the extraordinary path he took to the White House, Americans are reacting to Bush in much the same way they responded to his predecessors. Bush’s modest February job approval rating (53%) is comparable to ratings accorded Bill […]

Multi-section ReportsMarch 23, 2000

Bush Pays Price for Primary Victory

Introduction and Summary The presidential primary season may prove to be a decisive factor in Campaign 2000, not only for who won, but for the way the winners emerged from the process in the eyes of the voters. Al Gore was clearly helped, and George W. Bush was just as clearly hurt. The vice president […]

Multi-section ReportsFebruary 17, 2000

McCain Appeals To Pivotal Older Voters and Independents

Introduction and Summary The outcome of the New Hampshire primary has changed candidate support patterns that last year seemed all but cast in stone. Al Gore has drawn into a statistical dead-heat with George W. Bush in a general-election ballot test, largely because core Democrats are rallying behind the vice president. At the same time, […]

Multi-section ReportsAugust 15, 1997

When Washington Works, Incumbents Prosper

Introduction and Summary For the first time in a very long time, Americans are happy with the country’s course and it is beginning to pay dividends to the political establishment. Not only are Bill Clinton’s approval ratings approaching Reagan’s at a comparable point, but support for Congressional incumbents is at a decade high, and interest […]

Multi-section ReportsSeptember 13, 1996

Solid Clinton Lead, Small Gain for Congressional Democrats

Introduction and Summary As the fall campaign begins, Bill Clinton holds a solid lead over challengers Bob Dole and Ross Perot. But the race for control of Congress remains close. While the Democrats have gained some ground on the GOP over the course of the summer, American voters have a more positive view of incumbents […]

PublicationsMarch 30, 1995

Very Able, but Character, Compassion and Extreme Views Questioned

Report Summary Newt Gingrich is an enigma to the public. On balance, Americans approve of the job he is doing as Speaker of the House, but they are wary of his character, concerned about his extreme points of view, and wonder about his compassion. There is much more of a consensus that he has the […]

PublicationsDecember 8, 1994

Public Expects GOP Miracles

Report Summary The GOP is riding high with the public in the after-glow of its big election victory. Most Americans (57%) are happy the Republicans won, approve of their plans and policies for the future (52%), and think party leaders will be successful in getting things done in Washington (62%).

PublicationsSeptember 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

PublicationsDecember 9, 1993

Clinton Successes Repair Image

Report Summary As his first year in office comes to a close, Bill Clinton has significantly repaired his personal image. Although his approval ratings have yet to reach the 50% mark, Americans have a vastly improved impression of the President’s ability to accomplish his goals than they had earlier in the year.

PublicationsAugust 5, 1993

Jury Still Out on Clinton’s Success

Report Summary Most Americans say they still haven’t made up their minds about Bill Clinton. But the President’s personal image has been weakened by a belief that he can’t get things done and a feeling that he breaks his promises. Six months into office few Americans can cite a Clinton achievement without prompting, and the […]

PublicationsOctober 26, 1992

Perot is Back

Report Summary Ross Perot’s surge in the polls is drawing somewhat more support from Bill Clinton than from George Bush, and the third party candidate seems poised to make more gains that might further narrow Bill Clinton’s nationwide margin.

PublicationsSeptember 17, 1992

Clinton Maintains Lead as Bush Campaign Struggles

Report Summary Bill Clinton is in as solid a position with American voters as was George Bush four years ago at this time. The Arkansas Governor’s 53% to 38% lead over President Bush has stabilized and his support is as firm as Bush’s was in September of 1988.

PublicationsAugust 7, 1992

Clinton Converts One in Three Voters

Report Summary The American electorate has changed its allegiances more dramatically and rapidly in recent weeks than perhaps ever before in campaign history. However, the size of the shift is so large and the commitment of voters to its recipient, Governor Bill Clinton of Arkansas, is so tenuous, that voting intentions could again change dramatically […]

PublicationsJuly 11, 1992

Clinton Bounce Begins

Report Summary On the eve of the Democratic Convention, Governor Bill Clinton has taken a giant step toward improving his personal image. A Times Mirror poll conducted on Wednesday and Thursday evening of this week finds 59% of the voting age public having a favorable impression of the Democratic candidate VS. 34% unfavorable. This is […]

PublicationsApril 3, 1992

Electability: Bush, Clinton & Congress

Report Summary The American political landscape is marked by what appears to be the early stages of a massive voter rebellion against their presidential choices and their check kiting Congressmen. Times Mirror’s latest survey finds that discontent with Congress as an institution is coming home to affect individual incumbent members of Congress. Thirty-nine percent of […]

PublicationsFebruary 28, 1992

Campaign ’92 Survey III

Report Summary While the eyes of Washington have been focused on the presidential primaries, most Americans have paid much more attention to the Mike Tyson rape trial, the Winter Olympics, and reports about the U.S. economy.