Aug. 6, 2012

Eight-in-Ten Following Olympics on TV or Digitally

Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]

Feb. 1, 2010

Olympics Bridge Gender Divide In Sports Interest