Dec. 16, 1996

Online News Consumption

About 12% of Americans go online to get information on current events, public issues and politics. On average, one third of these said they go online for news as many as three days a week. This level of online use has remained fairly stable across six studies completed by the Center this year. Compared to […]

May. 13, 1996

TV News Viewership Declines

Introduction and Summary Television news is in trouble with the American public. Fewer adults are regularly watching it these days. Viewership of nightly network news is particularly hard hit. Fewer than half the public (42%) now says it regularly watches one of the three nightly network broadcasts — down from 48% in 1995 and 60% […]

May. 13, 1996

Other Important Findings

Network TV News Credibility Slips In a separate survey by the Center, the public perception of the believability of two network news anchors eroded significantly, as did the believability of two news networks, compared to three years ago. Tom Brokaw, NBC News, and CBS News were the exceptions, experiencing only statistically insignificant decreases in this […]

Apr. 6, 1995

Network News Viewing And Newspapers Reading Off

Report Summary Fewer people are reading newspapers and watching network television news these days. It is unclear whether this is a continuation of the long-term decline in audiences of both media, or whether it is a result of the O.J. Simpson trial, which has gripped the attention of a significant percentage of core news consumers.

Sep. 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

May. 24, 1994

Technology in the American Household

Summary of Findings As the internet was in its earliest stages as a mass communication medium, the Times Mirror Center for the People & the Press undertook a major study investigating the ways in which new and old technology were being integrated into peoples’ lives. The study is based on a survey of 3,667 adults […]

Mar. 16, 1994

Mixed Message About Press Freedom on Both Sides of Atlantic

Report Summary In a comparative media survey across eight countries, the publics of North America and Western Europe credit the news media for its positive overall impact on their countries. Large majorities said the press helps their democracies and has a good influence on their societies — usually better than the influence of other institutions, […]

Jul. 8, 1992

Campaign ’92: Survey VIII

Report Summary On the eve of the national political conventions the American electorate is composed of three generations that are likely to play vastly different roles in the coming election. Americans over 50 may be the first generation of older people in modern history to spearhead a political revolution, and middle-aged people, clustered in the […]

Jun. 4, 1992

The Campaign and the Press at Halftime

Report Summary While George Bush, Bill Clinton, and Ross Perot have all criticized 1992 campaign press coverage, the three candidates might be surprised to learn that many members of the press community share their negative views.

May. 8, 1992

Public Interest and Awarness of the News

Report Summary While news about the Rodney King verdict and the Los Angeles riots clearly dominated the public’s interest, reports about the condition of the economy were still very closely followed by four in ten Americans (39%). But attention to the economy dropped significantly since Times Mirror’s March and February polls (47% and 47% respectively). […]

Jun. 28, 1990

The Age of Indifference

Report Summary In the days when LBJ was President, the phrase “generation gap” summed up the contrasting political and social values of young Americans and their elders. Today, a new but different generation gap exists. A major comparative examination of what young people know, what they pay attention to, and what media they use reveals […]

Sep. 30, 1987

The People, the Press & Politics

Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]