Nov. 13, 2008

Section 5: The Press and Campaign 2008

Television remains the dominant source for campaign news, with fully 68% of voters saying they got most of their presidential campaign news from TV. However, fewer voters cite television as their main campaign news source than did so in 2004 (76%). Far more voters cite cable (44%) rather than network news (18%) as their top […]

Aug. 17, 2008

Key News Audiences Now Blend Online and Traditional Sources

For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today’s news audiences. A sizable minority of Americans find themselves at […]

Aug. 17, 2008

News Interest and Knowledge

Most Americans continue to track local and national news most of the time, while most say they follow international news only when important developments occur. A 57% majority follows local community news closely most of the time, whether or not something important is happening. Similarly, 55% follow national news most of the time. By contrast, […]

Aug. 17, 2008

A News Audience Segmentation

For this analysis, the public was divided into four segments based on their interest in news, their primary news sources, and how often they use the internet to get news. An overwhelming majority of people (82%) follow the news with some regularity. Just 14% in this survey are classified as Disengaged, as they expressed a […]

Aug. 17, 2008

Media Credibility

The public continues to express skepticism about what they see, hear and read in the media. No major news outlet – whether broadcast or cable, print or online – stands out as particularly credible. There has been little change in public perceptions of the credibility of most major news organizations between 2006 and 2008. Over […]

Aug. 17, 2008

Other Findings

In 1998, fewer than half of Americans said they had a home computer. Few logged on to the internet and if they did, they used a slow-moving dial-up modem. Today, far more people have access to high-speed internet connections in their homes than had a home computer a decade ago (58% vs. 43%). This just […]

Aug. 17, 2008

The News and Daily Life

News Consumption ‘Yesterday’ Getting news in one form or another remains a daily habit for the vast majority of Americans. On any given day, roughly eight-in-ten people report seeing, reading or listening to some kind of news. However, reflecting the steep declines in newspaper and radio news consumption, the overall share using any traditional news […]

Aug. 17, 2008

Watching, Reading and Listening to the News

Six years ago, about as many people said they regularly watched one of the nightly network news broadcasts as said they regularly watched a cable news channel. But in subsequent news consumption surveys, cable news has steadily increased its advantage over the nightly network news. In the current survey, 39% of the public reports watching […]

Aug. 17, 2008

Online and Digital News

Online news consumption continues to grow, and substantial minorities of Americans are now taking advantage of specialized web-based and digital tools to get the news. Overall, 37% of the public – including more than half of those who go on the internet (55%) – say they regularly get news online. A decade ago, just 13% […]

Aug. 17, 2008

News Attitudes and Habits

Most Americans continue to enjoy keeping up with the news – and more than half (52%) say they enjoy it a lot. Despite the pace of modern life, a large majority of people (68%) say they do not feel they are too busy to keep up with the news. And for the most part, people […]

Feb. 6, 2008

Where Men and Women Differ in Following the News

A look at the public’s news interests over the past year shows continuing differences between women and men in the types of news stories that they follow very closely. Women consistently express more interest than men in stories about weather, health and safety, natural disasters and tabloid news. Men are more interested than women in […]

Jan. 11, 2008

Internet’s Broader Role in Campaign 2008

Summary of Findings The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the internet has […]

Aug. 22, 2007

Two Decades of American News Preferences

Aug. 15, 2007

Two Decades of American News Preferences

Although the size and scope of the American news media have changed dramatically since the 1980s, audience news interests and preferences have remained surprisingly static. Of the two major indices of interest that are the focus of this report — overall level of interest in news and preferences for various types of news — neither […]

Jul. 30, 2006

Section 1: Watching, Reading and Listening to the News

Getting the news is an integral part of the daily routine for most Americans. Still, the percentage getting news from any source is significantly lower than it was in the mid-1990s, before internet news became popular. Roughly eight-in-ten (81%) say they got news yesterday either from TV, newspapers, radio, or by going online. That represents […]

Jul. 30, 2006

Section 2: The Challenge for Newspapers

The latest news consumption study confirms the sluggish circulation figures reported by most newspapers. Four-in-ten Americans reported reading a newspaper “yesterday” in the survey, down from 50% a decade ago. And the drop-off is even more severe over the longer term. A 1965 Gallup survey found fully 71% reading a paper on the previous day. […]

Jul. 30, 2006

Section 3: Attitudes Toward the News

A narrow majority of Americans say they enjoy keeping up with the news “a lot,” and this attitude is one of the strongest predictors of how much news people actually seek out. Enjoyment of the news has been very stable over the past dozen years. About one-third (34%) say they enjoy keeping up with the […]

Jul. 30, 2006

Section 4: Audience Segments

Majorities of Americans say they follow local news (57%) and national news (55%) most of the time, not just when important events occur. But the opposite is true for international news ­ just 39% say they follow overseas news most of the time, compared with 58% who follow it only when something important happens. That […]

Jul. 30, 2006

Section 6: Other Findings

Cell Phones, DVDs, DVRs on the Rise Americans own a wide and growing array of electronic devices and services for communication and entertainment. The vast majority of households (86%) have a digital video disc (DVD) player, and nearly as many (82%) subscribe to cable or satellite television services. The digital video recorder (DVR or TiVo), […]

Jul. 30, 2006

Online Papers Modestly Boost Newspaper Readership

A decade ago, just one-in-fifty Americans got the news with some regularity from what was then a brand new source ­ the internet. Today, nearly one-in-three regularly get news online. But the growth of the online news audience has slowed considerably since 2000, particularly among the very young, who are now somewhat less likely […]