Aug. 17, 2008

A News Audience Segmentation

For this analysis, the public was divided into four segments based on their interest in news, their primary news sources, and how often they use the internet to get news. An overwhelming majority of people (82%) follow the news with some regularity. Just 14% in this survey are classified as Disengaged, as they expressed a […]

Aug. 17, 2008

Key News Audiences Now Blend Online and Traditional Sources

For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today’s news audiences. A sizable minority of Americans find themselves at […]