Feb. 9, 2006

Bush a Drag on Republican Midterm Prospects

Summary of Findings Nine months before the midterm elections, the Democrats hold a sizable lead in the congressional horse race and an advantage on most major issues. Democrats lead by 50%-41% among registered voters in the test ballot, which is little changed from last September (52%-40%). While retaining a huge advantage on traditional party strengths […]

May. 11, 2000

Other Important Findings and Analyses

Bush Bounces Back In the presidential race, key voting groups continue to shift back and forth between Bush and Gore, as the public is clearly having difficulty making up its mind about this contest. Some of the gains Gore made in the immediate aftermath of the primary season have since been reversed. Senior citizens rallied […]

Mar. 15, 2000

The Two Strains of Swing Voters

With all eyes now firmly focused on a general election match-up between Al Gore and George W. Bush, the big question is which way independents will go — particularly those independents who have been supporting John McCain. While McCain’s popularity has focused more attention on this crucial bloc, independents are the swing voters in every […]

Sep. 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]