Oct. 23, 2008

Section 2: Campaign Contacts and Election Emotions

More voters say they have received mail from a candidate than say they have received a pre-recorded campaign call (46% vs. 37%), despite the increasing use of campaign “robo-calls” in this cycle. Reports of receiving campaign mail are now markedly higher than they were in March during the primary campaign (36% to 46%), but the […]

Mar. 27, 2008

Section 5: Political Values, Traits and Emotions

For the most part, the Democratic electorate is politically and socially liberal, but there are divisions within the party, especially along racial, class, and generational lines. Looking at divisions just among white Democrats and Democratic-leaning independents, the older and less educated are significantly more conservative on key political values. A quarter of white Democrats believe […]

Nov. 11, 2004

Voters Liked Campaign 2004, But Too Much ’Mud-Slinging’

Summary of Findings Campaign 2004 receives generally favorable marks from the voters. An overwhelming 86% say they learned enough about the candidates to make an informed choice, while two-thirds express satisfaction with the choice of candidates. However, voters also believe this campaign was more negative than previous contests ­ 72% say there was more mud-slinging […]