Section 1: General Election Preferences
As the general election campaign gets underway, Obama’s slim 49% to 45% edge over Mitt Romney is based on his continued support among women, college graduates, blacks, Latinos and lower-income voters. Obama leads Romney by 13 points among women, which is identical to his victory margin over McCain among women four years ago, according to […]
Obama vs. Romney: Which One Can Defy Political History to Win?
With the focus now fully on the campaign between Barack Obama and Mitt Romney, commentary about the issues, the voting blocs and the strategies of the two campaigns dominates political discourse. But having polled on the last 10 presidential elections, I’m struck by a meta-question about each candidate’s viability that may trump all else. Obama […]
Cable Leads the Pack as Campaign News Source
With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]
Section 1: The 2012 Election
Mitt Romney continues to run even with Barack Obama in a hypothetical matchup for the 2012 presidential election. Among all registered voters, 49% say they would back Obama, 47% Romney, virtually unchanged from a month ago when 48% supported each candidate. By contrast, Obama holds double-digit leads over Herman Cain, Newt Gingrich and Rick Perry. […]