May. 15, 2012

Appendix: Details About the Database Matching

The database analysis in this report relied on two separate databases – a consumer database that matched landline numbers to addresses and provided information about the households, such as financial status, lifestyle interests, as well as some basic demographic information about the people in the household. The phone numbers and addresses were then matched to […]

May. 15, 2012

Section 2: Household Database Comparisons

One way to further understand how well the surveys performed is to compare survey respondents with those who did not respond to the survey, using household data from third-party sources. An attempt was made to match all responding and non-responding households to records in two large national databases so they could be compared on a […]