Oct. 29, 2012

Presidential Race Dead Even; Romney Maintains Turnout Edge

As the presidential campaign enters its final week, Barack Obama has failed to regain much of the support he lost in the days following the first presidential debate and the race is now even among likely voters: 47% favor Obama while an identical percentage supports Mitt Romney. The latest national survey by the Pew […]

Sep. 19, 2012

Obama Ahead with Stronger Support, Better Image and Lead on Most Issues

At this stage in the campaign, Barack Obama is in a strong position compared with past victorious presidential candidates. With an eight-point lead over Mitt Romney among likely voters, Obama holds a bigger September lead than the last three candidates who went on to win in November, including Obama four years ago.

Sep. 7, 2012

Obama, Romney, Biden and Ryan in One Word

Sep. 5, 2012

Obama in a Word: From ‘Inexperienced’ and ‘Change’ to ‘Good’ and ‘Trying’

Four years ago, voters’ descriptions of Barack Obama focused on his newness on the political scene. In September 2008, more voters used the word inexperienced to describe Obama than any other word, while change was the most frequently used positive term. Words like young, charismatic and new were also among the top descriptions. Today, the […]

Sep. 5, 2012

Biden in a Word: ‘Good,’ ‘Idiot’

Asked for their one-word impression of Joe Biden, more people use negative than positive words to describe the vice president. Many of the negative words disparage Biden’s competence and performance, with idiot, incompetent and clown among the terms used most frequently. Of those offering a word to describe Biden, 38% use negative terms, while 23% […]

Aug. 29, 2012

Romney in a Word: ’Honest,’ ’Businessman,’ ’Rich’

As the American public has learned more about Mitt Romney over the course of the past year, his image has changed substantially. Last fall, the one word that came to mind most frequently when people were asked to describe Romney was Mormon. The same question this spring elicited the words rich and no more frequently […]

Aug. 29, 2012

Paul Ryan in a Word: ’Conservative,’ ’Intelligent’

As Paul Ryan prepares to accept his nomination as the GOP’s vice presidential candidate, the American public has a mixed impression of him. When asked what one word comes to mind when thinking about Ryan, the most frequent responses are conservative, intelligent, good, unknown, and young. In the latest national survey by the Pew Research […]

Jul. 24, 2012

Most Say They Already Know Enough about the Candidates

With more than three months to go before Election Day, most voters already feel that there’s little left to learn about the presidential candidates. When it comes to Barack Obama, 90% say they already pretty much know what they need to know about him; just 8% say they need to learn more. A substantial […]

Jun. 21, 2012

Section 3: Candidate Traits and Images

Barack Obama holds a distinct edge over Mitt Romney on several personal traits, particularly when it comes to connecting with ordinary Americans. By about two-to-one, voters are more likely to say the phrase “connects well with ordinary Americans” better describes Obama (59%) than Romney (28%). Obama holds a wide lead as the candidate more willing […]