Multi-section ReportsNovember 1, 2000

Bush Gains on Personal Qualities

Introduction and Summary With less than a week to go before the presidential election, George W. Bush’s advantage with the voters on personal qualities is now trumping Al Gore’s edge on the issues. A steadily growing plurality has come to see the GOP candidate as more likable, more honest, more able to get things done, […]

Multi-section ReportsOctober 10, 2000

Presidential Debate Clouds Voters’ Choice

Introduction and Summary Al Gore’s personality may be costing him votes. Although a plurality of voters believe he won the first presidential debate, he has lost his small September lead over George W. Bush. As the race has narrowed, an increasing number of voters who oppose the vice president say they dislike his personality. On […]

Multi-section ReportsMarch 23, 2000

Bush Pays Price for Primary Victory

Introduction and Summary The presidential primary season may prove to be a decisive factor in Campaign 2000, not only for who won, but for the way the winners emerged from the process in the eyes of the voters. Al Gore was clearly helped, and George W. Bush was just as clearly hurt. The vice president […]

Multi-section ReportsFebruary 17, 2000

McCain Appeals To Pivotal Older Voters and Independents

Introduction and Summary The outcome of the New Hampshire primary has changed candidate support patterns that last year seemed all but cast in stone. Al Gore has drawn into a statistical dead-heat with George W. Bush in a general-election ballot test, largely because core Democrats are rallying behind the vice president. At the same time, […]

Multi-section ReportsDecember 16, 1999

Campaign Incidents Have Little Punch

Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]

CommentaryDecember 10, 1999

Independents Drive New Hampshire Poll Shifts

Also: The Civilian-Military Gap Flap

Multi-section ReportsNovember 11, 1999

Retro-Politics

Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

PublicationsOctober 18, 1999

Candidate Qualities May Trump Issues in 2000

Introduction and Summary Even though Americans say that issues matter most, candidates’ personal qualities may be decisive in a campaign without dominant issues. Voters make fine distinctions, however, about what they want to know about candidates personally. Americans strongly reject press inquiry into most avenues of candidates’ private lives, yet at the same time place […]

Multi-section ReportsSeptember 15, 1999

Too Much Money, Too Much Media Say Voters

Introduction and Summary Americans are showing signs of disaffection with a presidential campaign that is just beginning. The public thinks the press and large campaign contributors are having too much influence on who gets nominated, and a 60% majority thinks voters themselves have too little say. The latest Pew Research Center survey, conducted on the […]

PublicationsMay 20, 1999

Bradley Boxes Out Political Center

Introduction and Summary Bill Bradley is the man in the middle when it comes to voter perceptions. Americans describe the former New Jersey senator as a political moderate far more frequently than they do any other presidential candidate. On average, voters who know Bradley rate his ideology as virtually identical to their own. But, despite […]

Multi-section ReportsApril 17, 1999

Clinton Fatigue Undermines Gore Poll Standing

Introduction and Summary Personal image problems and fallout from Clinton administration scandals are contributing to Al Gore’s declining favorability ratings and his poor showing in early horse race polls. As the vice president has inched closer to the Democratic presidential nomination, his favorability ratings have fallen and he has slipped further behind GOP frontrunner George […]

PublicationsNovember 1, 1998

Democrats Erase GOP Congressional Lead

Introduction and Summary A nationwide Pew Research Center survey finds voting intentions shifting significantly in favor of Democratic congressional candidates going into the final days of the 1998 midterm election campaign. For the first time this fall, the new survey shows likely voters equally divided between the two parties.1 In three previous surveys since late […]

CommentaryOctober 7, 1998

The Generic House Ballot and Committed Views on Clinton

Several September polls show Republicans with more support than Democrats among likely voters in House races nationwide. But Pew Research Center trend studies find no clear evidence that the White House sex scandal has Democratic voters any more dispirited about voting this fall than they were earlier in the year or in 1994, the last […]

PublicationsNovember 3, 1996

Final Pew Center Survey – Clinton 52%, Dole 38%, Perot 9%

Survey Findings Bill Clinton’s lead over Bob Dole and Ross Perot remains as wide and deep at the end of the final week of the campaign as it has been for the past two months, despite the growing controversy about Democratic campaign finance irregularities. The Pew Research Center’s final survey of 1,211 likely voters, taken […]

Multi-section ReportsOctober 25, 1996

Clinton Unites Dems, Gains Working Class Independents

Introduction and Summary After two presidential debates and six weeks of the general campaign Bill Clinton’s lead over Bob Dole is as large as it was in early September. The course of the race has changed little with the passing of each important campaign milestone. The only observable consequence of the debates is that the […]

Multi-section ReportsOctober 4, 1996

Dole Can’t Cash In on Mixed View of Clinton

Introduction and Summary Bill Clinton continues to hold a commanding lead over Bob Dole and Ross Perot, but it is not because voters are delighted with his record, or because the electorate is euphoric about economic conditions, or because people expect better things to come. American voters are modest in their enthusiasm for Bill Clinton, […]

Multi-section ReportsSeptember 13, 1996

Solid Clinton Lead, Small Gain for Congressional Democrats

Introduction and Summary As the fall campaign begins, Bill Clinton holds a solid lead over challengers Bob Dole and Ross Perot. But the race for control of Congress remains close. While the Democrats have gained some ground on the GOP over the course of the summer, American voters have a more positive view of incumbents […]

Multi-section ReportsAugust 2, 1996

A Dull Campaign, Clinton Will Win Say More than 70% of Voters

Introduction and Summary An overwhelming majority of Americans (73%) think the presidential campaign is dull so far. Almost as many (71%) believe that President Clinton will defeat expected Republican challenger Bob Dole next November. The former Senate majority leader is widely criticized for the job he is doing as he attempts to convince people to […]

CommentaryApril 26, 1996

Bill Clinton’s Solid Lead

Bill Clinton’s lead in the polls is impressive compared to other early front runners in recent presidential elections. His margin over Bob Dole is large, consistent and trending upward. Only Ronald Reagan in 1984 enjoyed all of these advantages. Four out of the six nationwide surveys conducted in early to mid-April show that Clinton’s lead […]

Multi-section ReportsApril 5, 1996

Democratic Congressional Prospects Improve

Introduction and Summary Criticism of the GOP legislative agenda and the President’s improved standing in the polls now threaten prospects for continued Republican control of the House. Generic support for GOP Congressional candidates has significantly eroded over the past six months. While things are looking up for the Democrats, there may be worrisome parallels to […]