Campaign Satisfaction

Voters Liked Campaign 2004, But Too Much ‘Mud-Slinging’

Moral Values: How Important?

Voters Impressed with Campaign

But News Coverage Gets Lukewarm Ratings

Kerry Support Rebounds, Race Again Even

Strong Interest in Debates

Section 3: Views of the Campaign

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Choice of President Matters More in 2004

Far More Voters Believe Election Outcome Matters

But Many Already Wary Of Negative Tone

Democratic Primary Campaign Impresses Voters

Bush Personal Image Tumbles

Once Again, Voters Say: It's the Economy

Bush Reelect Margin Narrows to 45%-43%

Additional Findings and Analyses

Campaign 2000 Highly Rated

Other Important Findings and Analyses

Campaign 2000 Highly Rated

Voter Turnout May Slip Again

II. Voter Engagement

Voter Turnout May Slip Again

III. Voters Judge the Candidates, the Campaign and the Media

Bush Pays Price for Primary Victory

Other Important Findings and Analyses

Third Party Chances Limited

Other Important Findings and Analyses

Clinton Leadership Position Enhanced

Election Pleases Voters Despite Mudslinging

Other Important Findings and Analyses

Campaign ’96 Gets Lower Grades from Voters

Fewer Happy with Clinton Victory than with GOP Congressional Win

Campaign '96 Gets Lower Grades from Voters

Fewer Happy with Clinton Victory than with GOP Congressional Win

Other Important Findings and Analyses

New Hampshire Voters Fault Candidates, Media And TV Ads

Public Expects GOP Miracles

66% of Democrats Want Clinton Nomination Challenged

Voters Say ‘Thumbs Up’ To Campaign, Process & Coverage

Campaign '92 Survey XIII