PublicationsNovember 11, 2004

Voters Liked Campaign 2004, But Too Much ’Mud-Slinging’

Summary of Findings Campaign 2004 receives generally favorable marks from the voters. An overwhelming 86% say they learned enough about the candidates to make an informed choice, while two-thirds express satisfaction with the choice of candidates. However, voters also believe this campaign was more negative than previous contests ­ 72% say there was more mud-slinging […]

PublicationsOctober 24, 2004

Voters Impressed with Campaign

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

PublicationsJuly 8, 2004

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention […]

Multi-section ReportsMarch 25, 2004

Far More Voters Believe Election Outcome Matters

Summary of Findings The long general election campaign begins with voters paying much more attention than usual and a decidedly greater number of Americans thinking that it matters who wins in the fall than felt that way four years ago. However, roughly half of Americans already say the campaign is too long, “boring” and “too […]

Multi-section ReportsFebruary 19, 2004

Democratic Primary Campaign Impresses Voters

Introduction and Summary So far, the presidential primary campaign has been very good for the Democratic Party. Public interest in the race has been relatively high. Nearly half of Americans (45%) have a positive overall impression of the Democratic field, up from 31% just a month ago. And while a slim majority of the public […]

Multi-section ReportsNovember 16, 2000

Campaign 2000 Highly Rated

Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]

Multi-section ReportsNovember 15, 1996

Campaign ’96 Gets Lower Grades from Voters

Introduction and Summary Voters were much less pleased with the presidential campaign this year than in 1992. The American electorate was less satisfied with its choice of candidates than in the two previous presidential elections and much more unhappy with the campaign process, particularly compared to 1992. The candidates, the debates, the press, the parties […]

Multi-section ReportsFebruary 2, 1996

New Hampshire Voters Fault Candidates, Media And TV Ads

Introduction and Summary New Hampshire voters are not very happy these days. Fully 71% are dissatisfied with conditions in the country. Like American voters elsewhere, large majorities are worried about meeting their financial obligations in the future, even though the condition of the economy is not as dominant an issue in the state as it […]

PublicationsDecember 8, 1994

Public Expects GOP Miracles

Report Summary The GOP is riding high with the public in the after-glow of its big election victory. Most Americans (57%) are happy the Republicans won, approve of their plans and policies for the future (52%), and think party leaders will be successful in getting things done in Washington (62%).

PublicationsNovember 15, 1992

Voters Say ’Thumbs Up’ To Campaign, Process & Coverage

Report Summary The American electorate feels better about itself and better about the campaign process than it did four years ago. A panel back post-mortem survey of voters conducted the weekend following the election found 77% of Americans thinking they learned enough during the campaign to make an informed choice between President George Bush, Governor […]