Nov. 11, 2004

Voters Liked Campaign 2004, But Too Much ’Mud-Slinging’

Summary of Findings Campaign 2004 receives generally favorable marks from the voters. An overwhelming 86% say they learned enough about the candidates to make an informed choice, while two-thirds express satisfaction with the choice of candidates. However, voters also believe this campaign was more negative than previous contests ­ 72% say there was more mud-slinging […]

Oct. 24, 2004

Voters Impressed with Campaign

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

Sep. 16, 2004

Section 3: Views of the Campaign

Views of the campaign, which were already mostly positive in June, have improved over the summer. More voters think the campaign is important (90%) and informative (63%). And the number who say the campaign is interesting, rather than dull, has risen from 35% in June to 50% now. Although voters are more engaged in the […]

Jul. 8, 2004

Voters More Engaged, But Campaign Gets Lukewarm Ratings

Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention […]

Mar. 25, 2004

Far More Voters Believe Election Outcome Matters

Summary of Findings The long general election campaign begins with voters paying much more attention than usual and a decidedly greater number of Americans thinking that it matters who wins in the fall than felt that way four years ago. However, roughly half of Americans already say the campaign is too long, “boring” and “too […]

Feb. 19, 2004

Democratic Primary Campaign Impresses Voters

Introduction and Summary So far, the presidential primary campaign has been very good for the Democratic Party. Public interest in the race has been relatively high. Nearly half of Americans (45%) have a positive overall impression of the Democratic field, up from 31% just a month ago. And while a slim majority of the public […]

Sep. 25, 2003

Additional Findings and Analyses

Bush’s Base Solid After falling steadily after Saddam Hussein’s regime was overthrown in Iraq, Bush’s ratings stabilized in August and have remained in the low-to-mid 50% range since then. The president continues to draw approval from his political base ­ white southerners, people who live in rural areas, white evangelicals, and especially conservative Republicans. Over […]

Nov. 16, 2000

Campaign 2000 Highly Rated

Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]

Nov. 16, 2000

Other Important Findings and Analyses

Voters Trump Candidates In addition to evaluating the campaign process, voters were asked to rate the various players in the campaign. When stacked up against the candidates, the parties and the media establishment, the voters themselves come out on top. More than one-in-five give voters an A, up dramatically from 12% in 1996. In 1996, […]

Jul. 13, 2000

III. Voters Judge the Candidates, the Campaign and the Media

Far More Republicans Satisfied Than in ’96 While Americans are more indifferent to the presidential election than at this stage in the campaigns of 1992 or 1996, they also are more satisfied with their choice of candidates. Indeed, more than six-in-ten (62%) express satisfaction with the candidates, far more than at a comparable point in […]

Jul. 13, 2000

II. Voter Engagement

Tuned Out The presidential campaign is not on the minds of most Americans. Fewer than half of registered voters (46%) say they have thought a lot about the election. That represents a modest decline from a similar point in the campaign four years ago (when 50% said they gave the campaign a lot of thought) […]

Mar. 23, 2000

Other Important Findings and Analyses

Issues Edge For Gore Gore not only has improved his image, he holds a commanding lead over Bush as the candidate best able to handle most major policy issues. The vice president out-polls Bush on nine of 15 issues tested. The biggest gaps come on traditional Democratic issues, such as improving conditions for minority groups […]

Jul. 22, 1999

Other Important Findings and Analyses

The Voters’ Agenda The public appears ready to extend the congressional debate concerning the regulation of health maintenance organizations (HMOs) to the presidential campaign. When asked to name the one issue they most want to hear the presidential candidates discuss, nearly one-in-five people mention issues related to health care. An additional 14% cite Social Security; […]

Nov. 13, 1998

Other Important Findings and Analyses

Poorly Attended Election — Followed Closely Although the elections did not produce the partisan upheaval seen four years ago, Americans paid just as close attention to news about the outcome of this year’s contests as they did to the results in 1994. Some 42% of Americans followed news stories about election results very closely this […]

Nov. 15, 1996

Other Important Findings and Analyses

But An Informed Decision The usefulness of the debates aside, voters did feel they were sufficiently informed to choose between candidates. Fully 75% of voters felt they had learned enough about the candidates to make “an informed choice” between Clinton, Dole and Perot, a level similar to that in 1992 (77%) and substantially higher than […]

Nov. 15, 1996

Campaign ’96 Gets Lower Grades from Voters

Introduction and Summary Voters were much less pleased with the presidential campaign this year than in 1992. The American electorate was less satisfied with its choice of candidates than in the two previous presidential elections and much more unhappy with the campaign process, particularly compared to 1992. The candidates, the debates, the press, the parties […]

Feb. 2, 1996

New Hampshire Voters Fault Candidates, Media And TV Ads

Introduction and Summary New Hampshire voters are not very happy these days. Fully 71% are dissatisfied with conditions in the country. Like American voters elsewhere, large majorities are worried about meeting their financial obligations in the future, even though the condition of the economy is not as dominant an issue in the state as it […]

Dec. 8, 1994

Public Expects GOP Miracles

Report Summary The GOP is riding high with the public in the after-glow of its big election victory. Most Americans (57%) are happy the Republicans won, approve of their plans and policies for the future (52%), and think party leaders will be successful in getting things done in Washington (62%).

Nov. 15, 1992

Voters Say ’Thumbs Up’ To Campaign, Process & Coverage

Report Summary The American electorate feels better about itself and better about the campaign process than it did four years ago. A panel back post-mortem survey of voters conducted the weekend following the election found 77% of Americans thinking they learned enough during the campaign to make an informed choice between President George Bush, Governor […]