CommentaryMarch 3, 2008

Getting to Know Them

If they turn out to be their party’s nominees, both Barack Obama and John McCain need to educate voters about themselves in some pretty basic, and challenging, ways. The Democratic candidate has to give voters a better sense of what he stands for, and the Republican candidate has to assure members of his own party […]

Multi-section ReportsFebruary 28, 2008

Obama Has The Lead, But Potential Problems Too

Summary of Findings Barack Obama is riding high as the March 4 primaries approach. Obama has moved out to a broad-based advantage over Hillary Clinton in the national Democratic primary contest and holds a 50%-43% lead over John McCain in a general election matchup. However, the survey results point to several potential hazards for Obama. […]

CommentaryJanuary 28, 2008

The South Carolina Democratic Primary in Black and White

The results in Saturday’s Democratic primary in South Carolina offer important evidence — if not yet answers — to three big questions in this campaign: Can Barack Obama solidify all segments of the black vote behind him? Can he be competitive among white voters, especially in the South? And can we trust pre-election polls in […]

CommentaryJanuary 18, 2008

Mind the Gender Gap

A lot of attention has been paid to the women’s vote in the first two Democratic nominating contests. In the Iowa caucuses, Barack Obama won a narrow victory over Hillary Clinton among female voters. But in New Hampshire women rallied to the former first lady giving her a huge 46 percent to 34 percent margin, […]

PublicationsDecember 13, 2007

Oprah Boosts Obama’s Visibility

Summary of Findings Oprah Winfrey’s well-publicized appearances with Barack Obama have raised Obama’s visibility, especially among African Americans. Roughly a quarter of Americans (26%) say they have heard more about Obama recently than any other presidential candidate, up from just 10% in November. Meanwhile, though Hillary Clinton remains the most visible candidate overall, the proportion […]

PublicationsNovember 16, 2006

Public Cheers Democratic Victory

Summary of Findings The Democrats’ big win on Nov. 7 has gotten a highly favorable response from the public. In fact, initial reactions to the Democratic victory are as positive as they were to the GOP’s electoral sweep of Congress a dozen years ago. Six-in-ten Americans say they are happy that the Democratic Party won […]