May. 14, 2008

Opinion of Oprah More Politicized, Gore’s Ratings Improve

Summary of Findings Long one of America’s best-known and best-liked media figures, Oprah Winfrey saw her popularity slip after her endorsement of Barack Obama last year. A new survey shows that her image has not recovered, and opinions about the talk show host have become increasingly divided along partisan political lines. Currently, 68% of Americans […]

Nov. 14, 2000

Voters Side with Bush for Now

Introduction and Summary By the weekend, George W. Bush was further ahead of Al Gore in the battle for public opinion than he was in the vote recount in Florida. A strong majority of voters, including many Gore supporters, think he will have legitimately won the presidency if he prevails in the Florida recount. And […]

Nov. 5, 2000

Slight Bush Margin Holding with Days To Go

Introduction and Summary George W. Bush continues to hold a slim edge over Al Gore in the final days of Campaign 2000. A Pew Research Center poll of 1,307 likely voters conducted November 1-4 finds 46% favoring Bush, 43% Gore, with 3% for Ralph Nader and 1% for Pat Buchanan. These results are almost identical […]

Oct. 30, 2000

Attentive Swing Voters Lean Toward Gore; Inattentive Voters Are Split

As the presidential campaign moves into the home stretch, two distinctly different groups of swing voters may well determine the outcome. Attentive swing voters — those who have followed the campaign relatively closely and are just as likely to vote as those who have made up their minds — currently favor Al Gore and strongly […]

Oct. 25, 2000

Other Important Findings and Analyses

Gore’s Personality Woes While issues continue to drive most voters’ choices, personality remains an important factor in the race, particularly among Gore’s detractors. When asked what they like most about the candidates they support, a plurality of Gore voters (44%) point to his stand on the issues. A significant minority (29%) cite the vice president’s […]

Oct. 25, 2000

Voter Opinions Stalled

Introduction and Summary With two weeks to go until Election Day, voters still can’t choose between Al Gore and George W. Bush. The perceived strengths and weaknesses of both candidates continue to drive voter indecision. People have a better opinion of the Texas governor personally than they had in September, prior to the debates. At […]

Jul. 27, 2000

Other Important Findings and Analyses

Might-Miss TV? Just one-in-ten Americans (13%) plan to watch all or most of the television coverage of the GOP convention, while another 28% say they’ll watch some of it. Older Americans are both more interested in the convention and more apt to watch the television coverage. But even among Republicans, there is scant interest in […]

Jul. 13, 2000

I. The Campaign: A Wide-Open Race

The Public’s Mood Mellows Satisfaction with the state of the nation is down slightly over the past 12 months, though still high relative to the early 1990s. In the current survey, 47% of citizens say they are satisfied with the way things are going in the country, down from recent highs of 56% in August […]

May. 11, 2000

Voter Preferences Vacillate

Introduction and Summary George W. Bush has repaired some of the damage he endured during the Republican primaries, and is now running dead-even with Al Gore. Since mid-March, Bush has regained substantial support among men and recovered modestly among independents. More voters now than six weeks ago support the Texas governor because of his stand […]

Apr. 14, 2000

So Who’s Ahead?

Voters are having a hard time making up their minds about the presidential candidates and it is showing up in the divergent results of the horse race polls. Unlike four years ago, at this point in the campaign the national polls provide little insight as to who will win the White House in November. The […]

Mar. 23, 2000

Other Important Findings and Analyses

Issues Edge For Gore Gore not only has improved his image, he holds a commanding lead over Bush as the candidate best able to handle most major policy issues. The vice president out-polls Bush on nine of 15 issues tested. The biggest gaps come on traditional Democratic issues, such as improving conditions for minority groups […]

Feb. 2, 2000

Bush Faces Stature Gap, Bradley a Gender Gap

Notes from the New Hampshire Exit Polls

Jan. 19, 2000

Gore Gains, Bradley Looks More Liberal

Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]

Dec. 16, 1999

Campaign Incidents Have Little Punch

Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]

Apr. 17, 1999

Clinton Fatigue Undermines Gore Poll Standing

Introduction and Summary Personal image problems and fallout from Clinton administration scandals are contributing to Al Gore’s declining favorability ratings and his poor showing in early horse race polls. As the vice president has inched closer to the Democratic presidential nomination, his favorability ratings have fallen and he has slipped further behind GOP frontrunner George […]

Feb. 25, 1999

Other Important Findings and Analyses

Spike in National Mood The public’s sense of how well the country is doing has finally caught up with Americans’ positive ratings of their own lives. In fact, the national mood is better today than at any time since the 1960s, and the public is even more optimistic about the future. Nearly one-in-three Americans give […]