PublicationsMay 14, 2008

Opinion of Oprah More Politicized, Gore’s Ratings Improve

Summary of Findings Long one of America’s best-known and best-liked media figures, Oprah Winfrey saw her popularity slip after her endorsement of Barack Obama last year. A new survey shows that her image has not recovered, and opinions about the talk show host have become increasingly divided along partisan political lines. Currently, 68% of Americans […]

PublicationsNovember 14, 2000

Voters Side with Bush for Now

Introduction and Summary By the weekend, George W. Bush was further ahead of Al Gore in the battle for public opinion than he was in the vote recount in Florida. A strong majority of voters, including many Gore supporters, think he will have legitimately won the presidency if he prevails in the Florida recount. And […]

PublicationsNovember 5, 2000

Slight Bush Margin Holding with Days To Go

Introduction and Summary George W. Bush continues to hold a slim edge over Al Gore in the final days of Campaign 2000. A Pew Research Center poll of 1,307 likely voters conducted November 1-4 finds 46% favoring Bush, 43% Gore, with 3% for Ralph Nader and 1% for Pat Buchanan. These results are almost identical […]

CommentaryOctober 30, 2000

Attentive Swing Voters Lean Toward Gore; Inattentive Voters Are Split

As the presidential campaign moves into the home stretch, two distinctly different groups of swing voters may well determine the outcome. Attentive swing voters — those who have followed the campaign relatively closely and are just as likely to vote as those who have made up their minds — currently favor Al Gore and strongly […]

Multi-section ReportsOctober 25, 2000

Voter Opinions Stalled

Introduction and Summary With two weeks to go until Election Day, voters still can’t choose between Al Gore and George W. Bush. The perceived strengths and weaknesses of both candidates continue to drive voter indecision. People have a better opinion of the Texas governor personally than they had in September, prior to the debates. At […]

Multi-section ReportsMay 11, 2000

Voter Preferences Vacillate

Introduction and Summary George W. Bush has repaired some of the damage he endured during the Republican primaries, and is now running dead-even with Al Gore. Since mid-March, Bush has regained substantial support among men and recovered modestly among independents. More voters now than six weeks ago support the Texas governor because of his stand […]

CommentaryApril 14, 2000

So Who’s Ahead?

Voters are having a hard time making up their minds about the presidential candidates and it is showing up in the divergent results of the horse race polls. Unlike four years ago, at this point in the campaign the national polls provide little insight as to who will win the White House in November. The […]

CommentaryFebruary 2, 2000

Bush Faces Stature Gap, Bradley a Gender Gap

Notes from the New Hampshire Exit Polls

Multi-section ReportsJanuary 19, 2000

Gore Gains, Bradley Looks More Liberal

Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]

Multi-section ReportsDecember 16, 1999

Campaign Incidents Have Little Punch

Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]

Multi-section ReportsApril 17, 1999

Clinton Fatigue Undermines Gore Poll Standing

Introduction and Summary Personal image problems and fallout from Clinton administration scandals are contributing to Al Gore’s declining favorability ratings and his poor showing in early horse race polls. As the vice president has inched closer to the Democratic presidential nomination, his favorability ratings have fallen and he has slipped further behind GOP frontrunner George […]