Nov. 15, 1996

Campaign ’96 Gets Lower Grades from Voters

Introduction and Summary Voters were much less pleased with the presidential campaign this year than in 1992. The American electorate was less satisfied with its choice of candidates than in the two previous presidential elections and much more unhappy with the campaign process, particularly compared to 1992. The candidates, the debates, the press, the parties […]

Nov. 15, 1996

Other Important Findings and Analyses

But An Informed Decision The usefulness of the debates aside, voters did feel they were sufficiently informed to choose between candidates. Fully 75% of voters felt they had learned enough about the candidates to make “an informed choice” between Clinton, Dole and Perot, a level similar to that in 1992 (77%) and substantially higher than […]

Nov. 3, 1996

Final Pew Center Survey – Clinton 52%, Dole 38%, Perot 9%

Survey Findings Bill Clinton’s lead over Bob Dole and Ross Perot remains as wide and deep at the end of the final week of the campaign as it has been for the past two months, despite the growing controversy about Democratic campaign finance irregularities. The Pew Research Center’s final survey of 1,211 likely voters, taken […]

Oct. 25, 1996

Other Important Findings and Analyses

Dole’s Image The respective campaign success and failure of Clinton and Dole with various constituencies emerges more clearly in the public’s assessment of each candidate’s personal character, attitudes and performance. In these measurements, Dole has lost ground or has not improved for the most part compared to seven months ago. For example, fewer voters now […]

Oct. 25, 1996

Clinton Unites Dems, Gains Working Class Independents

Introduction and Summary After two presidential debates and six weeks of the general campaign Bill Clinton’s lead over Bob Dole is as large as it was in early September. The course of the race has changed little with the passing of each important campaign milestone. The only observable consequence of the debates is that the […]

Oct. 4, 1996

Other Important Findings

Little Commercial Appeal The public has seen more of Dole’s campaign ads than Clinton’s but grades them lower. Fully 70% said they had watched Dole’s television commercials, compared to 63% who had watched Clinton’s ads. But when asked to rate the commercials “as being a convincing reason to vote for” each candidate, 24% gave Dole’s […]

Oct. 4, 1996

Dole Can’t Cash In on Mixed View of Clinton

Introduction and Summary Bill Clinton continues to hold a commanding lead over Bob Dole and Ross Perot, but it is not because voters are delighted with his record, or because the electorate is euphoric about economic conditions, or because people expect better things to come. American voters are modest in their enthusiasm for Bill Clinton, […]

Sep. 13, 1996

Other Important Findings

The Public’s Agenda No single issue is compelling to the American public in this campaign. When asked what one issue they would most like to hear presidential candidates discuss, seven subjects were clustered at the top of the list of volunteered responses: taxes, health care, the economy, welfare, education, balanced budget, and jobs. The frequency […]

Sep. 13, 1996

Solid Clinton Lead, Small Gain for Congressional Democrats

Introduction and Summary As the fall campaign begins, Bill Clinton holds a solid lead over challengers Bob Dole and Ross Perot. But the race for control of Congress remains close. While the Democrats have gained some ground on the GOP over the course of the summer, American voters have a more positive view of incumbents […]

Aug. 2, 1996

A Dull Campaign, Clinton Will Win Say More than 70% of Voters

Introduction and Summary An overwhelming majority of Americans (73%) think the presidential campaign is dull so far. Almost as many (71%) believe that President Clinton will defeat expected Republican challenger Bob Dole next November. The former Senate majority leader is widely criticized for the job he is doing as he attempts to convince people to […]

Aug. 2, 1996

Other Important Findings

Dole’s Door Still Open? Clinton’s consistent margin over Dole and Perot notwithstanding, respondents in the Pew Research Center survey gave answers to a number of questions that indicate the potential for a closer contest. Only a minority of voters said they were strong supporters of either of the candidates — 20% for Clinton and 11% […]

Jun. 5, 1996

Bill Clinton’s Big Lead and The Electoral College

Also: Tax Cuts and Deficit Reduction … In What Context?; Chance Error and Horse Race Leads

Apr. 26, 1996

Bill Clinton’s Solid Lead

Bill Clinton’s lead in the polls is impressive compared to other early front runners in recent presidential elections. His margin over Bob Dole is large, consistent and trending upward. Only Ronald Reagan in 1984 enjoyed all of these advantages. Four out of the six nationwide surveys conducted in early to mid-April show that Clinton’s lead […]

Apr. 5, 1996

Democratic Congressional Prospects Improve

Introduction and Summary Criticism of the GOP legislative agenda and the President’s improved standing in the polls now threaten prospects for continued Republican control of the House. Generic support for GOP Congressional candidates has significantly eroded over the past six months. While things are looking up for the Democrats, there may be worrisome parallels to […]

Mar. 14, 1996

Polls Trounce Pundits In Forecasting Primaries

Also: Wither The Perot Voter; Polling On The Buchanan Message; And You Think The Republican Party is Divided

Feb. 29, 1996

Other Important Findings

Buchanan: First or Second Choice of 48% Within the ranks of the GOP itself, Buchanan still trails Dole by a 39% to 24% margin as a first choice for the nomination. But nearly half (48%) name the former broadcaster as either their first or their second choice for top of the ticket. Alexander places a […]

Feb. 29, 1996

Class Collisions in Response to Buchanan, Nationwide

Introduction and Summary Pat Buchanan’s populist appeals have broadened and strengthened his base as a GOP primary candidate, but at the expense of potential support from key groups that typically vote Republican in presidential elections. A 52% majority of college graduates and 53% of those who earn $75,000 a year or more are displeased with […]

Feb. 13, 1996

Volatility Still to Come in New Hampshire

Also: The Big Poll That Didn’t

Feb. 2, 1996

Other Important Findings

A Conservative Agenda New Hampshire voters have a fiscally conservative agenda. They want to hear the presidential candidates talk mostly about balancing the budget, cutting taxes and welfare reform. Discussions of economic conditions, or social issues such as health care reform, crime or even the moral crisis facing the nation, take a back seat. Balancing […]

Feb. 2, 1996

New Hampshire Voters Fault Candidates, Media And TV Ads

Introduction and Summary New Hampshire voters are not very happy these days. Fully 71% are dissatisfied with conditions in the country. Like American voters elsewhere, large majorities are worried about meeting their financial obligations in the future, even though the condition of the economy is not as dominant an issue in the state as it […]