Additional Topics on Election Polling
A number of Pew Research publications provide additional examples of how election polls are conducted and used. The following publications illustrate in-depth pre-election polling where the goal is to analyze and classify voters, and to track changes in fundamental political attitudes and values over time.
In-depth Voter Analysis
- Beyond Red vs. Blue May 10, 2005
- The 2004 Political Landscape November 5, 2003
- Retro-Politics November 11, 1999
- The People, the Press & Politics September 21, 1994
- Electability: Bush, Clinton & Congress April 3, 1992
- Campaign ’92 Survey III February 28, 1992
Presidential Election Primary State Polling
Primary elections present special challenges. These reports are based on polls in early primary states or describe the issues involved in polling these contests.
- Iowa, NH Voters Heavily Courted, Dems Have Edge in Personal Contact December 7, 2007
- GOP Race Unsettled in Politically Diverse Early States December 4, 2007
- Democratic Primary Preview: Iowa, New Hampshire, South Carolina December 3, 2007
- A Good Day for the Pollsters January 29, 2004
- Poll Focuses on Democratic Primary Voters December 9, 2003
- Primary Preview: Surveys in Iowa, New Hampshire and South Carolina December 8, 2003
- Bradley Deficit Daunting; Bush Closer January 28, 2000
- Independents Drive New Hampshire Poll Shifts December 10, 1999
- New Hampshire Voters Fault Candidates, Media And TV Ads February 2, 1996
- Forbes Draws Even With Dole In New Hampshire January 29, 1996
- Volatility Still to Come in New Hampshire February 13, 1996
- The Iowa Echo, And Playing For Second In New Hampshire January 3, 1996
Voter Reactions Following Presidential Elections
The Pew Research Center has regularly polled voters after presidential elections to gather reactions to the campaign and the outcome of the election. Many of these involve re-interviews with respondents from pre-election polls. These publications describe the findings from these surveys.
- High Marks for the Campaign, a High Bar for Obama November 13, 2008
- Voters Liked Campaign 2004, But Too Much ‘Mud-Slinging’ November 11, 2004
- Some Final Observations on Voter Opinions December 21, 2000
- Campaign 2000 Highly Rated November 16, 2000
- Voters Side with Bush for Now November 14, 2000
- Campaign ’96 Gets Lower Grades from Voters November 15, 1996
- Voters Say ‘Thumbs Up’ To Campaign, Process & Coverage November 15, 1992
