Reinterviews are typically used to examine whether individuals have changed their opinions, behaviors, or circumstances (such as employment, health status or income) over time. Survey designs that include reinterviews are called sometimes called panel surveys. The key feature of this survey design is that the same individuals who were interviewed at the time of the first survey are interviewed again at a later date. The Pew Research Center for the People & the Press sometimes conducts reinterviews, especially to learn more about whether and how voters’ opinions change during the course of a presidential election campaign. For an example from the 2012 presidential campaign see Low Marks for the 2012 Campaign. For an example comparing foreign policy opinions before and after the events of September 11, 2001 see America’s New Internationalist Point of View.

Some of the reports listed below used reinterviews primarily to ask follow-up questions about respondents’ opinions rather than to analyze opinion change on the same issues. Survey reports of this sort include Beyond Red vs. Blue and Voters Like Campaign 2004, But Too Much ‘Mud-Slinging’.

Related Publications